Define Your Target Audience

A Guide to Define Your Target Audience

Typical business owners realise that success in today’s virtual marketplace is a multifaceted process. Maintaining an SEO optimised website that functions equally well on mobile and desktop, staying on top of a thriving social media account across many platforms, consistently creating interesting, fresh, and useful blog posts are just the tip of the iceberg for…

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Take advantage of Facebook retargeting

Why You Cannot Afford to Ignore Facebook Retargeting

There was a time, not that long ago, when the world saw Facebook as a social playground. It was an entertaining time drain where you could catch up with old friends, play colourful farming games, and scan pictures to see who attended last weekend’s party. Today, Facebook is a dominating social media presence reporting 2.38 billion monthly…

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How Results Are Displayed in Search Engines

How Search Engines Display Search Results

Search Engine Optimisation (also called SEO) can help your business triumph over your competitors. By the same token, ignoring SEO can have dramatic negative effects on your business. Excellent SEO carries considerable weight; especially when you are dealing with search queries in your local area. Here, you’ll discover how Google and Bing display search results. Why is…

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Protect your reputation on social media

Reputation Management Fails: How to Avoid Becoming Your Own Worst Enemy

As a business owner, you have your hands full with so many important responsibilities; it is easy to lose sight of a few in the frantic scramble of the online marketplace. One critical point of internet business that is easy to overlook until a problem arises is reputation management.   Why Is Reputation Management So…

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Are Google Ads Right for Your Business?

Are Google Ads the Right Fit for Your Business?

Deciding the advertising methods that will best serve your business is not a simple decision. The choices are numerous, and your customers are sophisticated; so you definitely want to weigh up your options to make sure you get the most bang for your buck. Essentially, the two primary types of searches are paid search and organic…

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food website design ux

Good and Bad Web Designs: 6 Examples You Must See

If you are a ‘do it yourself’ sort of person, there is a high probability that you have attempted to create you’re the web page for your company. If this is the case, you are not alone. However, this may be one of the biggest errors in your business. Unless your business is web design, you may have created a website that has your customers scrolling away as fast as they can.

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Digital Marketing Trends in 2019

The Top 9 Predicted Digital Marketing Trends of 2019

Keeping up with the rapid changes in the marketing industry is a mind-boggling task. Subtle nuances and sweeping changes occur with stunning regularity and not keeping pace with the shifts can have disastrous consequences for your business. With so many alterations in digital marketing, you need to vigilantly track the latest developments as well as…

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Retargeting Tactics That Actually Work

Retargeting Tactics That Actually Work

If you sell stuff online or run a small business, chances are you’re more than familiar with the power of advertising and the critical role it plays in driving traffic to your website. However, what do you do if someone isn’t quite ready to purchase your products or services when they first visit your site…

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Google plus is shutting down

Is Google Plus Shutting Down? What Does This Mean for SEO?

Google+ is on its way out and will be taken offline by August 2019. A massive security breach is a part of the decision to pull the plug on Google+.   Knowing that personal and financial information is safe online is a key concern for Internet users these days. So, when Google announced their social…

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6 Reasons to Prepare for Voice Search NOW

If you are involved in any type of online commerce, you already know that this is an arena where survival of the fastest is the rule. You must be alert and poised to jump on trends and changes that happen (in the digital world) at a breakneck pace. Regardless of the success of your past…

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