Local SEO can help small businesses

Local SEO Strategies for Small Businesses

When is the last time you thought about your SEO and search ranking? Many business owners believe that optimising is a one and done proposition. This is not the case, especially when considering local SEO rankings.   Why Should Businesses Focus on Local Seo? SEO rankings still matter, a lot. However, local search rankings are…

woman taking a selfie while drinking coffee for social media

Instagram Hiding Likes is Sending Shock Waves Through the Influencer Community

When social media giant Instagram announced the company would remove visible likes on posts, shock waves rumbled through the platform. After all, if no one could see who liked particular images, how could others be influenced to also like and engage with the content? Social media marketing also saw hiding likes as a huge potential problem.…

Social media platforms for businesses

Which Social Media Platform is Right for Your Business?

In our virtual marketplace, gaining attention and connecting are crucial components of competition. Your business needs a good social media presence. Too many businesses are missing out by either not having a social media presence, or by using poorly targeted social media ads. Many businesspeople are familiar with the staggering statistics found when tracking Aussie…

Define Your Target Audience

A Guide to Define Your Target Audience

Typical business owners realise that success in today’s virtual marketplace is a multifaceted process. Maintaining an SEO optimised website that functions equally well on mobile and desktop, staying on top of a thriving social media account across many platforms, consistently creating interesting, fresh, and useful blog posts are just the tip of the iceberg for…

Take advantage of Facebook retargeting

Why You Cannot Afford to Ignore Facebook Retargeting

There was a time, not that long ago, when the world saw Facebook as a social playground. It was an entertaining time drain where you could catch up with old friends, play colourful farming games, and scan pictures to see who attended last weekend’s party. Today, Facebook is a dominating social media presence reporting 2.38 billion monthly…

How Results Are Displayed in Search Engines

How Search Engines Display Search Results

Search Engine Optimisation (also called SEO) can help your business triumph over your competitors. By the same token, ignoring SEO can have dramatic negative effects on your business. Excellent SEO carries considerable weight; especially when you are dealing with search queries in your local area. Here, you’ll discover how Google and Bing display search results. Why is…

Protect your reputation on social media

Reputation Management Fails: How to Avoid Becoming Your Own Worst Enemy

As a business owner, you have your hands full with so many important responsibilities; it is easy to lose sight of a few in the frantic scramble of the online marketplace. One critical point of internet business that is easy to overlook until a problem arises is reputation management.   Why Is Reputation Management So…

Are Google Ads Right for Your Business?

Are Google Ads the Right Fit for Your Business?

Deciding the advertising methods that will best serve your business is not a simple decision. The choices are numerous, and your customers are sophisticated; so you definitely want to weigh up your options to make sure you get the most bang for your buck. Essentially, the two primary types of searches are paid search and organic…

food website design ux

Good and Bad Web Designs: 6 Examples You Must See

If you are a ‘do it yourself’ sort of person, there is a high probability that you have attempted to create you’re the web page for your company. If this is the case, you are not alone. However, this may be one of the biggest errors in your business. Unless your business is web design, you may have created a website that has your customers scrolling away as fast as they can.

Digital Marketing Trends in 2019

The Top 9 Predicted Digital Marketing Trends of 2019

Keeping up with the rapid changes in the marketing industry is a mind-boggling task. Subtle nuances and sweeping changes occur with stunning regularity and not keeping pace with the shifts can have disastrous consequences for your business. With so many alterations in digital marketing, you need to vigilantly track the latest developments as well as…