If the plight of the world is dominating your thoughts, during this pandemic, you are not alone. As nations work valiantly to flatten the curve of exposure, many businesses are experiencing difficulties. Even if your business is not in the direct line of fire from pandemic concerns, you may feel a sense of uneasiness about your company’s future.
While it is important not to give in to any panic urges, paying attention to what is going on is vital. Fighting fear with facts can help you focus on what you can do now to help your business now and after the pandemic is no longer a crisis.
If you notice business associates running around with a sky is falling attitude, remind yourself that there are steps you can take to help your business maintain itself now. By following the steps in this article, your business will prosper after the world bounces back from this unprecedented event.
What Can I Do to Keep My Company Running as Well as Possible?
1. Use the Internet to Your Advantage
It is a fact of life in the 21st century, businesses need to have quality web sites in order to serve their customers well and keep up with competitors.
- If you have a strong online presence that is great, keep up with what you are doing.
- If you have a webpage that is mediocre, use this time to make it outstanding.
- If you do not have a functional webpage, THIS is the time to put in the work to make a site your customers will love. If you are not sure where to start, consider consulting a professional. You could even begin your online presence via one of the social media platforms, like Instagram or Facebook.
2. Do Some Housekeeping
You are busy, and sometimes things fall through the cracks. So, take this opportunity to update any pertinent information.
- Have your business hours changed?
- Are you now offering delivery to customers or has your delivery price reduced?
- Are you doing any live videos of classes or seminars?
- Is all of your information accurate, or do your product list, services schedule, or menus need to be updated?
- Remember to update online directories and Google Maps with the most recent changes
3. Be Creative
You do not have to reinvent the wheel for your customers’ amusement. However, a little thinking outside of the box can be a good thing.
- Offer delivery of your goods. Often the first thought with delivery is food. While food is an excellent example of something delivered, offer to arrange delivery for customers’ purchases of gifts, items for amusement, or necessities.
- Reach out to your customers through social media and offer to hold a class or a seminar. If you teach art, think about a Livestream of your course, or offer an online workshop about a topic in your area of expertise.
- Communicate with your customers. This idea does not need to be tricky. Do a video or live stream touching base with your customers. Open a social media topic where your customers can discuss issues that matter to them or your products or services. Many people are frightened and feel alone right now. With some well-crafted social media handholding, you can become a hero of sorts to your customers.
- Donate to a cause. Not everyone can open their wallet and toss cash at people. However, offering what you can to help those who are suffering and struggling because of the virus’ impact is an ideal way to pay it forward. Numerous television shows that halted production because of the Coronavirus donated goods that are useful to help those in the front lines fighting the virus. This is a win-win. You provide help to those in need and make your customers feel good about doing business with you.
- Gift cards are a great way to keep revenue flowing into your business. You can tie the purchase of a card to the sharing of positivity. The very idea of a gift card invokes thoughts of the future and planning. Additionally, make sure your patrons know you can ship these to the recipient so important events as birthdays or anniversaries do no go unacknowledged.
4. Invest in the Future
There is no denying things are grim at the moment. However, there is every reason to expect a rebound once the pandemic ends. Work to get your business ready for the dawn that is on its way. An excellent way to do this is by investing in SEO. A few reasons now is an ideal time for SEO investment include:
- The long-term nature of SEO. Even the best and most vibrant SEO campaigns can take between three and six months to gain traction and have a significant impact.
- You will position yourself and your business ahead of the curve now to ensure success nearly immediately after the pandemic ends. Your competitors will need to start from scratch in a process where you are already months into doing.
- During this slowdown, you can devote enough time to build an outstanding SEO strategy. Whether you choose to do this alone, or if you opt to bring an expert on board, now is the best time to begin.
5. Offer Guidance
The reports about the Coronavirus change at a lightning-fast speed. It is increasingly challenging to keep up with what the latest news actually is and what reports are fake. Additionally nearly everyone is experiencing unusual circumstances. Regardless of your profession, your customers will likely appreciate and remember your helping hand during this difficult time.
An added bonus to this idea is it will only cost you the time it takes to post a few links. In one simple gesture, you are helping those around you while gaining positive attention for your company. All of these actions are decidedly non-exploitative as well.
You could compile helpful tips about staying safe during the pandemic or something more entertaining such as ways to entertain children who may be home from school or creative ways to adapt while working from home. Consider adding links to reputable web pages where those visiting your site can get information that is up to date.
Will You Be Ready?
Our world is in the midst of a crisis, but humanity thrives on beating back threats and moving forward. The Coronavirus will end. When it ends, will your business be ready to move into high gear?