Digital marketing is an umbrella term used to refer to advertising and marketing delivered through websites, search engines, email, social media, mobile apps, and other digital channels. In other words, it covers a wide variety of marketing activities. The best digital marketers understand how each type of digital marketing campaign can support their clients’ overarching goals and know how to utilise both free and paid channels to achieve them.

For example, targeted blog posts can be used as part of a content marketing strategy to improve search rankings and generate new leads. Meanwhile, these blog posts can be promoted via organic and paid posts on a company’s social media accounts. An email campaign can then be created to send leads generated from social media posts additional information on the company, products, sales, and so on.

While utilised individually, each of these strategies combine to create a greater digital marketing strategy that creates real, actionable results.

At Digital Hitmen, we know the ins and outs of digital marketing like the back of our hands. In fact, we’re digital snipers who know all the tricks of the trade. Want to know what we know and take your digital marketing campaigns to new heights with all of the latest tips and industry secrets? You’re in the right place.