The latest version of Google Maps will make promoting your business easier and more effective. When a customer makes a local query, Google Maps presents an enhanced experience aimed at helping connect them with the most convenient places to find what they are seeking. Here’s our top tips to help you take advantage of this feature.
Two online advertising components of Search Engine Marketing (SEM) presently dominating the landscape are Google Ads and SEO. Knowing this, the biggest question for most small to medium-sized businesses remains, which option is best for my company? In order to answer that question, let’s take a look at both Google Ads and SEO.
Deciding the advertising methods that will best serve your business is not a simple decision. The choices are numerous, and your customers are sophisticated; so you definitely want to weigh up your options to make sure you get the most bang for your buck. Essentially, the two primary types of searches are paid search and organic…