As a business owner, you have your hands full with so many important responsibilities; it is easy to lose sight of a few in the frantic scramble of the online marketplace. One critical point of internet business that is easy to overlook until a problem arises is reputation management. Why Is Reputation Management So Important?…
Reputation Management News
Back in the late 1500’s William Shakespeare famously asked, “What’s in a name?” In this day and age, your name is everything; in the business world, the importance that your name carries multiplies exponentially.
What is Reputation Management?
Technically speaking, reputation management is controlling the use of you and your company’s names in public forums. It is not a new concern for those in business, but in today’s lightning fast cyber world it is a critical concern. Whether information shared about you or your business is true, partially true, or completely false you need to face it and take action to ward off damage.
The keys to successful reputation management are:
- Vigilance – You need to monitor all types of online communications consistently.
- Speed of Response – Research shows you need to respond to negativitity within 15 minutes to prevent permanent damage.
- Honesty & Transparency – Your customers may give a positive response to an honest, factual explanation. However, attempts to cover or ignore situations will likely bring more negative attention.
Reputation management is not simple, but it is critical, especially in the computer age. We are well versed in the best ways to guard and restore your good name, and we can free your time to run your business.