It all sounds so easy. You come up with a product or service that is brilliant. You get your business venture rolling, put out some ads and social media posts, build a flashy website littered with keywords, and then… nothing happens.
You go back to the drawing board several times. A few tweaks and changes may bring you a little traffic, but nothing like you imagined. Now you are banging your head against the wall (figuratively), wondering what you did wrong.
In this post, you’ll learn ways to create better, more engaging content, optimise your on-page SEO, and get your traffic flowing.
5 Easy Ways to Drive More Traffic to Your Website
Where Do I Start?
1. Focus on Searchers
Create a website optimised for humans and not just for Google bots. Your site needs to be something that will leave no question about your product or service.
You may want to brainstorm and consider your target audience. Ask a few key questions like:
- What would create a top-notch user experience for visitors?
- What is the focus of visitors’ search?
- How can my business help them?
- What questions can my website answer?
- What problems can my website help solve?
While you are busily optimising your site for searchers, you will, by default, optimise your site according to what Google wants. It is an ideal win-win situation.
2. Do Not Lose Sight of Keywords
You want your website to answer questions, provide helpful information, and solve problems. This type of content is crucial. However, do not make the mistake of believing that keywords no longer matter. There is a simple equation that explains the balance:
Content + Keywords = Traffic
- Start by focusing on keywords with a lower search volume (ideally under 10,000 searches a month) to prevent being lost in the shuffle of the keywords with higher search volume. Once you build a base of relevant keywords, you can go after those with higher search volume.
- Use pertinent long-tail keywords on your website. When you search for keywords, you will find a more extensive list of short than long-tail keywords. This does not mean long-tail keywords are bad for your SEO. Long-tail keywords are more specific and likely lead a searcher to the object of their search. You will also have less competition with long-tail keywords than with shorter words.
- Use keywords that solve problems in descriptions and blog posts. If you sell dog harnesses that stop dogs from pulling, adding the words no pull or the phrase ways to stop pulling will direct searchers who struggle with this problem right to your door.
3. Build Better Blog Posts
The days of slapping together a keyword-stuffed collection of ideas and passing it off as a blog post are long gone. To make the most of your blog posts, focus on creating posts that answer visitors’ questions or help solve their problems.
Blog posts that have valuable content will not only help your customers and build their trust in you, but you will likely see a boost on Google’s results page. When possible, remember to add relevant visuals to your blog posts and ensure that those using mobile devices can view your content.
Once your blog posts are optimised, it is time to concentrate on making sure you blog frequently. Your customers will come to expect blogs filled with valuable and exciting content. Make sure you make the most of your opportunity to reach customers and build relationships through your blog.
A bonus to frequent blogging is that Google bots will frequently crawl your blogs. This increases your time in front of the search engine’s eyes.
4. New Blogs Need New Topics
You should not overlook the idea of adding a new topic and relevant keyword to each blog post. If you create a flawless and fascinating blog post about cat toys, that is a good thing. If you recycle that same topic several different ways, that is lazy. There are places to feature popular blog posts in part or whole. Using your blog’s infographic about catnip in toys on your Instagram account is smart. Just avoid saturating your audience with the same topics.
Aside from assisting readers, adding new topics for your relevant keywords will increase your online impact, also called a keyword footprint. Making a large keyword footprint will show how valuable your content is to visitors. You also have more chances to rank for the keywords featured in your blog posts.
5. Answer Online Questions with Your Content
There are tens of thousands of questions asked on social media daily. If you seek the questions related to your company, products, or services, you will have the chance to share your blog content as a part of the answer.
For Example: Your company specialises in nail art. If a social media user asks for advice about safely removing acrylic nails, make sure to offer your expertise. By sharing content on the topic from your website’s blog, you simultaneously promote your company, demonstrate your knowledge, expand your credibility, and help someone who can become a loyal customer. That is an excellent return on a few minutes of your time.
Build Your Business Today
As you can see, there are a great many ways to drive quality traffic to your website. Even though the methods are not exceedingly complex, the process can be time-consuming.
Consider partnering with us if you would like to put these tips into practice, but lack the time or the staff to devote to such a project. Our team of professionals have the skills and the experience you need to put your business on top. Reach out to us to learn more about our digital marketing services.