If you are a ‘do it yourself’ sort of person, there is a high probability that you have attempted to create you’re the web page for your company. If this is the case, you are not alone. However, this may be one of the biggest errors in your business. Unless your business is web design, you may have created a website that has your customers scrolling away as fast as they can.
Web design is one of those professions where, unless you do it for a living, you will not grasp the technical expertise involved. This is partly because a great web page will operate so well that creating it seems as if it would be effortless. So, while you are free to do what you want with your site, keep in mind the fact that your competitors are on your heels, waiting to take advantage of your slightest misstep.
Many characteristics can make a bad website. For example, avoid inarticulate walls of rambling text, poor quality of graphics as well as outdated graphics and fonts. Also, sites that are difficult to navigate or slow loading, unusual colours, and irrelevant well-worn stock photos make are parts of what makes a website bad. It is not possible to overstate the importance of your site working efficiently on mobile devices as well as computers.
Examples of (Extremely) Poor Web Design
The Internet is teeming with examples of bad websites. Here are a few examples of subpar web pages:
While the website may be a tad dated, some key improvements can be made to the web design & UX. Overall this would be a great candidate for a website redesign and refresh, that could greatly improve their conversion rate.
Here are some suggested improvements:
- Categories: There are design elements to link to the category pages, however, they can easily be missed by a user. Making these categories inviting will help a user find what they need faster, leading to a higher chance of conversions.
- Menu & Navigation: The “shop” is very comprehensive, but many of these subcategories could be used in the main menu to help users navigate easier. This may seem like a small change in such a comprehensive menu, but “shop” adds an unnecessary layer next to some less than useful menu items.
This site is in need of an update to its design, while this may have been cutting edge in 2012 for an e-commerce website, it just doesn’t cut it in 2021. A classic example of a client not giving their website enough importance in the business.
- Layout: All of the right items are displayed on the home page but in a way that they are not apparent to a user. Their main categories, as well as subcategories, are all in the header section. A new site design could yield amazing results and a much better experience for the user, potentially leading to a far higher conversion rate.
- Mobile: This site is truly lacking functionality on mobile, many of the categories are lost when views on a mobile device, leaving a misplaced header and a few products. This also means it fails Google’s core web vitals test with a score of 15 on mobile.
Examples of Great Web Design
While there are numerous poor websites online, there are also some exceptionally well-done pages. These are clearly created by professionals who place a high value on their customer’s satisfaction.
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The Relish Mama site is an example of a website that is beautiful, but not distracting. The fonts, images, and colours perfectly compliment the feel of this website. The information is well organised and presented logically and functionally. A visitor would easily navigate through this web page and could confidently suggest it to a friend or colleague with interest in cooking classes.
The website for Optilead does everything a site should do. The overall look is incredibly polished and well-planned. Images are relevant and simple to understand at a glance. The white space is a good compliment to the rest of the pages, not so much as to be minimalistic, but enough to give a visitor space to breathe. The links and buttons are easy to locate and work, and the organisation of the site’s information is logical.
Visiting the Tinkering Monkey website is both a pleasant and informational experience. The site loads impressively fast, and it is clear that mobile devices gained a great deal of attention during the site creation. The layout is clean and easy to read at a glance and navigation is a breeze. The images of products available through the site are professional and offer a customer a clear sense of what they are ordering. All information is relevant, and the product descriptions are excellent.
Thinking About Doing Your Own Web Design?
While it may be tempting to try and create your website on your own, it can be a costly mistake. The examples of bad sites demonstrate how poorly a sub-par website reflects on the business it represents. Conversely, the well-designed websites, crafted with great attention to detail and functionality, are a pleasure to visit and build confidence in the company they represent.