The rules about search engine optimisation (SEO) have changed. The most significant change is that concentrating on one keyword or long tail keywords in a title, an article, or a blog will no longer generate the high volume of targeted visitor clicks to your website. Studies by website marketing analytics show that searches using keywords targeting visitor interests will drive more business to your website. In the past, search engines would rank a page as relevant based on the number of times a keyword appeared, not on the actual content of the page.
An example of how it worked in the past would be if you were a general home improvement contractor you would have to make a separate page for every possible variation of the keywords or long tail keyword phrase that you wanted to rank for. That meant a page for general home improvements, another page for home improvement contractor, and more pages related to the costs of general home improvements, types of home improvements, types of services available for home improvements, etc.
Today, with the advancements in artificial intelligence (AI), search engines can match up topic queries with user intent. In the case above, if you search for a general home improvement contractor, or any variation of that topic, the results that come back based on both the keywords used and the intended use of the query. Google has developed two AI algorithms that map out all the keyword topics and subtopics that will apply to the user’s query. These algorithms, Hummingbird and Rankbrain, search for keywords and long tail keywords related to (h1) highlighted article headings, (h2) and (h3) highlighted subheadings and relevant topic information within one content.
5 Ways to Rank for Multiple Keywords in One Piece of Content
1. Topical Depth:
The more quality content you write about your subject (with relevant keywords and internal links), the better you will rank with search engines such as Google and Bing. This will help to increase your initial and repeat traffic.
2. Length of Pages:
The average length of topical pages that rank within the top 4 search results is 2000 words. This is due in part to the in-depth ranking of some 100 search phrases contained on your page that better define your topic and how it will better match more queries.
One and done is not the way to stay in the top rankings. Adding new relevant content regularly will direct more traffic to your business’s pages. Adding new high-quality pages with internal links to prior content pages will also keep visitor interest and increase your visibility online. It is unnecessary to write something new every day, but maintaining a weekly, in-depth post will help to increase your ranking and get more organic traffic to your website.
4. Topic Ideas:
You may be the expert in your business, but it is not always easy to know what topics to write about that will gain the interest of potential customers. Try to answer those questions that customers ask about your business. Stay current on the trending topics in your field of expertise because that is one way to know what people are interested in.
One free online source for trending topics is Reddit.com. On this site, you select the type of information you want and then put in the main keyword in the search box. Reddit will then look at related topics and subtopics and will give you a list of valuable topic ideas related to your subject.
Another useful website is Answer the Public. This site functions like the Google search engine, but it works on a larger scale. At the site, you input a keyword and the seeker will provide a list of collated content ideas in a downloadable format. The beauty of this site is that the returned ideas are topics relevant to the public, and that means if you write about any of the ideas your page will have a better chance of ranking in search engines.
5. Free Websites for Ranking with Multiple Keywords:
Take advantage of free websites to help find topically relevant multiple keywords that will rank on search engines.
Four suggested websites are:
LSI Graph helps you to trace the popular keywords in your industry, track the relevant ones and see how to target multiple key terms (sometimes 3 or more) in a single phrase.
On LSI Keywords will find keywords and terms related to the term or word you inputted into the generator. You can incorporate many of these keywords or terms in your content for increased rankings.
Google or Bing search engines will automatically suggest topics it thinks you are looking for. The information on these search engines is constantly being updated, so you will have the latest suggestions available related to public searches on a topic. A bonus to using these is that at the bottom of the pages is there will be additional suggestions about searches related to your input query.
Connect with your audience of potential visitors by asking what they are interested in when looking for your type of business. You can do this with the website http://www.seedkeywords.com. You create a question or scenario that will ask for public input. As people reply, you will get the results.
With the aid of these suggestions and free online tools, you’ll be able to improve your SEO rankings to drive more traffic to your website.