A business must have a positive online image in order to succeed. We can mitigate negative online content and promote positive PR for your brand.We can mitigate negative online content & promote positive PR for your brand.
Everyone is talking…..about you!
Not long ago, the Internet was an entirely different place.
Rather than engaging with customers, businesses like yours were simply selling to a passive audience. Websites were little more than static brochures, there were no platforms for customers to express their voices, and communication was extremely top down.
That’s all changed.
Today, user-generated content rules the roost, and regular social media interaction is a must for the success of any business.
Whether your business has one employee or 100, everyone from clients and customers to prospects and bored trolls with nothing better to do are talking about you. They’re tweeting, posting on Facebook, and commenting on blogs about their customer experience.
If you think you can pull the wool over your eyes and thrive, or just survive for that matter, without accounting for their voices and opinions, you’re dead wrong. We hate to be blunt, but it’s the truth.
In this day and age, a business must have a positive online image in order to succeed. A few negative social media posts, reviews, and other bad PR can wreak havoc on your business if they aren’t handled correctly.
Realising this, more and more businesses are turning to professional reputation management services to manage their online personas.
That’s where we come in.
What Is Online Reputation Management?
Every single piece of online information about you and your business combines to form your online reputation. Depending on who searches and the information they find, it can either be positive, negative, or a mixed bag.
With our reputation management services, we apply a variety of expert strategies and tactics to minimise or remove negative reviews, comments, and news while boosting positive information and making it easier to find.
When people search for your business or brand, they’ll be hit in the face with nothing but positive content, resulting in a positive online reputation, increased sales, and a bigger bottom line.
Why It's So Important?
The stats don’t lie. Today, a whopping 88 percent of people read reviews when deciding to make a purchase.
Without a positive reputation, they won’t trust you. If they don’t trust you, they won’t buy from you.
However, it takes time to curate a positive online reputation, so it’s important to take a proactive approach.
Although it can take months or even years to cultivate a positive online reputation, all of this hard work can be undone in a few short hours or minutes.
This is where our reputation management services can help. Not only do we know how to generate a positive reputation, but we know how to respond and handle negative reviews and PR to minimise their effect.
What Reputation Management Services Are Essential For Success?
Reputation management services consist of much more than responding to questions, handling negative reviews, and making social media posts.
Rather, they employ a range of strategies to establish, restore, protect, and analyse every facet of your brand’s online image.
Here are a few of the key tactics and strategies we engage in daily here at Digital Hitmen to boost and manage the reputations of each client we serve:
1.) Review Monitoring and Management
Google, Yelp, and Facebook are chock full of customer activity. Needless to say, monitoring these and other popular review websites is a must for managing your business’s reputation.
Businesses that fail to monitor customer reviews and opinions on these and other key sites may miss vital marketing opportunities and actually help damage their reputations. While it may be time consuming, businesses interest in building and preserving a positive reputation should respond to all reviews.
Not only is this a proactive way to engage with satisfied customers and establish customer loyalty, but it’s also an essential aspect of dealing with negative reviews and building a positive brand identity in the eyes of potential future customers.
In addition to monitoring and managing reviews, our reputation management services can also help you acquire positive reviews. When good reviews are received, we can then promote them via Google and Facebook to further boost your reputation.
2.) Social Media Monitoring and Management
On a similar note, social media monitoring and management is equally important. There’s a tonne of social media activity these days, and this service allows you to see what your customers are saying about both you and your competitors.
Monitoring this activity gives you the ability to better understand your customers, protect your brand, stay on top of the latest trends, improve your marketing efforts, generate leads, and build stronger, more positive customer relationships.
Conversely, while Facebook, Instagram, Twitter, and other social media platforms can be used to bolster your brand, they can also create a PR nightmare. All it takes is one inappropriate comment or picture to send your PR efforts into a tailspin.
Our expert online reputation management services can provide you with the help you need to maintain a positive image on these popular sites. We understand the types of posts that will receive the best customer responses and best times to post for the highest level of customer engagement.
With all of the hard work you have put into your business and its digital presence, you can’t afford to ignore social mentions and the valuable feedback they provide. By monitoring social media mentions, you’ll be able to engage with customers, deepen your relationships with them, and take full advantage of every marketing opportunity.
That being said, taking the right approach with negative social media mentions is equally important. By doing so, we can help appease disgruntled customers and transform them into happy and loyal brand advocates.
While we are a full-service firm and offer top-notch reputation management services, we actually an SEO firm at heart. In fact, due to our savvy, sniper-like ranking skills, we’ve quickly become the go-to SEO firm of choice for dozens of Australian businesses.
Contrary to popular belief, SEO and reputation management aren’t mutually exclusive. SEO can be utilised to boost positive reviews and info about your company to the front pages of Google and relegate any bad remarks to internet oblivion.
4.) Content Development and Management
In order to rank highly in the search engines and develop a good reputation, high-quality content is a must. Your website and blog should have unique content that’s organised and well-written.
With our expert reputation management services, we employ content development and management strategies to create new material and improve existing content.
This ensures people will immediately find positive information about your business and enjoy reading relevant content they’ll want to share.
5.) Mention Monitoring
From news websites to forums and blogs, brand and business-related mentions happen everywhere online. With so much talking going on, tracking all of your brand’s mentions across the Web is a key aspect of a complete reputation management strategy.
With mention monitoring, you won’t miss out on vital information customers and clients are saying about your products or services. You can also gain a competitive edge by seeing what others are saying about your competitors as well.
When it comes to reputation management, there are two primary types of negative content to be aware of: complaints on social media and defamatory content on sites prominent in the search results.
Since we already discussed social media monitoring and management, let’s discuss the latter, beginning with complaints on review sites.
These sites allow users to voice their opinion of businesses large and small based all of the globe. While some sites publish both positive and negative customer reviews, others like “Pissed Consumer” and “Ripoff Report” offer an ideal platform for negative content and brand bashing.
A search result with “scam” or “rip off” and the name of your company in the title will obviously make potential customers run away fast!
Don’t worry. We know how to deal with these sites and can expel them deep into the Google universe, so they won’t effect your brand at all.
Then, there’s negative media coverage. You’ve probably heard the saying, “There’s no such thing as bad publicity.”
As many a business owner will attest, this isn’t necessarily true. Unfavourable coverage online, in print, or on the TV can seriously impact your business.
It’s not a stretch to say the way you deal with each of these types of negative content and reviews can affect the health and prosperity of your business.
While experts like ourselves can make many negative reviews disappear into the depths of Google, we also know how to respond to customers in a constructive way to minimse the impact of their words.
How Do I Find A Trustworthy Reputation Management Company?
Honesty and transparency are the keys to having a solid online reputation. Unfortunately, some reputation management companies lack both of these traits and use questionable or downright unethical tactics that can actually do more harm than good.
We’re not that way. In our experience, quick fixes never last. We use quality white hat tactics according to Google’s best practices and avoid the following at all cost:
Creating fake websites or accounts
Engaging in a public lose-lose battle with a disgruntled customer
Degrading rival companies
Are There Any Additional Services I May Need?
Different businesses have different needs, but it may be wise to take advantage of our other digital marketing services as well.
If you’re business is like most, you could benefit greatly from our expertise in all of these areas. By letting us handle everything, we’ll be able to implement a synchronised digital strategy to make sure your message stays consistent from the top down.
How Do You Determine Which Reputation Management Strategies You Need?
As you now know, there are several reputation management strategies you can employ to boost the online image of your company or brand. To determine which strategies you truly need, you’ll need to analyse the current state of your online reputation.
To do so, type in the name of your business in Google and see what pops up in the SERPs. Do you see a lot of negative reviews, comments, and information?
If there are, you’ll need to focus on strategies designed to lower the ranking of the negative content. This can involve optimising positive content and SEO ranking strategies to boost this content in the rankings. By doing so, the negative content will be pushed further down past the first few search results pages.
If nothing but positive information about your brand is showing up, you should employ strategies to monitor social media sites and the rest of the Web. This will allow you to manage your positive reputation and keep it that way.
After all, the sooner you see a negative review or comment, the sooner you’ll be able to resolve the issue and keep it from affecting your reputation.
If you’re not sure where to begin, our review and social media monitoring services can help. We’re experts at gaining positive reviews, mentions, and content to boost the reputation of any client we serve.
Can I Build And Maintain A Positive Online Image On My Own?
Sure, you may be able to dedicate some time to managing your online reputation by regularly monitoring the Web for negative posts and implementing a few strategies on your own. However, as a business owner, your time should be focused on other responsibilities like driving sales.
Honestly, how much time do you have to monitor social media and the rest of the Web, create positive content, and do everything else required to successfully manage your online image?
If you’re like 99 percent of business owners, chances are you lack the time and resources necessary to manage everything, let alone at a high level.
If you’re worried about your online reputation, which you should be, we highly encourage you to learn more about our reputation management services.
Contact us to talk with one of our friendly experts and discover everything we can do for you and your brand today!