Someone visits your website and browses a collection of
designer shoes. While they don’t buy anything, they’re
subtlety reminded of their recent browsing on third party
websites. After a week, they complete their purchase.
That’s the power of retargeting.
Shouldn’t you too? Beyond improved conversion rates and more sales, retargeting delivers:
It’s unfeasible to try this in the real world.
Online, however, doing this isn’t only a possibility, it’s become common practice. Thanks to the wonderful world of retargeting, you can follow visitors around Facebook or the Web and make your brand remain in the forefront of consumer’s minds.
With unlimited potential and virtually no downside, it’s no wonder more and more businesses are jumping on the retargeting bandwagon.
Imagine having the power to advertise to visitors AFTER they leave your site.
Retargeting flips the script. It allows your products, services, or brand to maintain a visual presence wherever they go, stick in their minds, and draw them back to your site to close the deal.
Site abandonment is one of the most frustrating aspects of being a modern business and website owner. You spend your marketing budget trying to get visitors to your site, only to watch them leave without buying anything or even leaving their email address. What do you do now?
Best of all, since they’ve already shown an interest, they’re more likely to respond to your advertising. This is the secret sauce of retargeting. It leverages your combined marketing efforts to distinguish your brand and provide a better return on your marketing and advertising investment.