SEO is Darwinian in nature.
It’s an ever-evolving organism designed to keep SEO pros on their toes.
Many of us are familiar with “Panda” and “Penguin,” but Google algorithm updates take place hundreds of times each year, making it seem a bit overwhelming to keep up with, let alone understand where your focus should lie.
Lucky for you, we’ve rolled up our sleeves to research and compile some of the most important Internet and SEO-related stats of 2018. By understanding these stats and developing strategies to leverage them, you can crush your search engine optimisation campaigns and drive more customers to your website.
Some say SEO is dead, but the truth paints a very different picture. Here’s a peek behind the curtain with 10 mind-blowing stats concerning the state of SEO in 2018 and what they mean for you:
1. Search vs. Social Media: Search Drives 300% More Traffic to Content Sites
Search still reigns supreme as the leading driver of Web traffic. In addition to being responsible for more page views than paid traffic, it drives a startling 300% more traffic to content sites than Facebook, Twitter, and all of the other social media sites combined.
While a dynamic social media presence is still a valuable asset, this stat proves SEO should still receive the lion’s share of your attention, time, and marketing budget.
Source: Iron Paper
2. Google Accounts for nearly 80% of Global Desktop Search Traffic
In 2017, over 79% of desktop searches around the world were conducted by Google. So, in order to win with SEO, you need to focus on Google and playing by its rules.
Meanwhile, make it a point to stay up-to-date with Google’s algorithm updates. By doing so and staying agile in your SEO efforts, you’ll be able to not only gain but maintain page one rankings for long-term success.
3. Google Performs More Than 60,000 Searches Per Second
As the undisputed king of the search jungle, Google performs over 60,000 searches every second of every single day. This is great news as there is always someone searching for the info or products you have to offer.
However, you have to get it in front of their eyes. How so? With page one rankings for relevant search terms of course!
Source: Internet Live Stats
4. 82% of Marketers Feel the Effectiveness of SEO Is on the Rise
With a stat like this, it’s not surprising that 66% of marketers have made improving their SEO and expanding their organic presence a top priority for 2018. Nor is it shocking that 85% of retail companies surveyed reported SEO as their most effective acquisition strategy.
As digital marketing continues to evolve and mature, it’s not at all surprising that marketers are becoming increasingly adept at SEO. This means that your competitors are improving the effectiveness of their SEO campaigns, so you need to as well.
5. Mobile Google Searches Outgained Desktop Searches in 10 Countries (Including the U.S.)
Your site may be different due to your unique demographics, but the evidence is in and it’s clear the world is going wireless and mobile at a rapid rate.
In order to compete in today’s smartphone age, your website must be mobile-friendly. It must also be responsive for clear viewing and easy navigation on a wide-variety of mobile devices.
Source: HubSpot Marketing Statistics
6. Longtail Keywords Account for Half of All Google Search Queries
Most searchers aren’t typing in simple one or two-word search terms. Instead, a majority of them are using longtail keywords to find something very specific.
This means you need to create content specific to these longer search queries. For example, rather than targeting SEO, you may want to target “SEO tips and tricks” or “What is SEO” instead.
As you can see, the intent and goal of each of these are quite different, so your content needs to be specific to reflect these differences. When executed correctly, you’ll be able to benefit from less competition and achieve first page rankings on some keyword gems.
Source: HubSpot Marketing Statistics
7. Google’s Average First Page Result Contains Nearly 2,000 Words
You read that right. Long gone are the days of publishing short little 600-word articles and seeing results. Even with all of the backlinking in the world, you need to provide thorough, detailed content with a ton of value in order to rank well.
If that weren’t convincing enough, long form content over 1,000 words also receives more links and shares. It’s all about quality, not quantity.
8. Google Searches Containing “Near Me” Increased 200% In 2017
An increase like that is rare, especially in a single year. If you’re a local company with local customers and a limited service area, you should be taking advantage of this trend and specifically targeting these searches.
Source: Search Engine Watch
9. Link Building and High-Quality Content are the Top Two Google Ranking Signals
This stat was offered up by Google’s Search Quality Senior Strategist, Andrey Lipattsev, in 2016. However, it still rings true today.
Quality content has been and will always be an important ranking factor. SEO may change but this much we know is true. It will also produce more shares and links back to your site, which is equally important in the ranking game.
Source: Search Engine Land
10. SEO Spending Will Top $72 Billion 2018
Companies spent $65 billion on SEO in 2015 and $68 billion in 2017. Continuing on in the same yield curve, it’s estimated that $72 billion will be spent in 2018.
Currently, most companies spend $1,000-$10,000 each month on SEO services, and monthly budgets will only continue to increase along with the competition and results.