What is SSL?

SSL is short for Secure Sockets Layer. It’s a universal electronic protocol designed to secure information communicated over computer networks. It does this by encrypting the datasent from a company server to someone’s computer browser, verifying they are who they say they are and safeguarding valuable information from the prying eyes of hackers and scammers.
In other words, it provides security and builds trust.

However, not just anybody can secure an SSL certificate. There are various stages of vetting you must go through before you can install an SSL certificate on your Web pages. The good news is when you do, your customers will know it and Google will too. In fact, your pages will have several things highlighting the security of your site.

Is your website secure?

Sign of SSL Security #1 – Green Address Bar

When your site becomes SSL certified, it will have a green background in the address bar to indicate authentication and a high level of vetting known as Extended Validation.

Sign of SSL Security #2 – Browser Bar Padlock

Nothing screams security more than a padlock. With SSL encryption, your site will have a tiny padlock on the left side of the browser bar.This alerts users that your site is secure.

Sign of SSL Security #3 – SSL Image at Bottom of Page

Not all customers will scan all the way down to the bottom of a page, but some will. Luckily, your secure site will also have an SSL image displayed at the bottom of each page.

Sign of SSL Security #4 – HTTPS URL

Once certified, your site will begin with “https” instead of “http.” The “s” stands for secure, so your customers know from the get-go they can not only trust your site, but trust you as well.

Why You Need It?

If you’re on the fence about the need for SSL, jump off now. As a website owner, you NEED SSL encryption. Here’s why:

Boost Your Google Rankings

Do you want to stay on the good side of Google? Would you like to keep or reach first page rankings? If so, your site needs SSL encryption.

There was a time when Google didn’t pay much mind to site security. However, those times are long gone. With security at the forefront of everyone’s minds, including your customers, Google recently announced it will boost the rankings of sites with an SSL certificate.

Yep, you read that right. Google is placing an emphasis on security now more than ever before and helping site owners who are taking it just as seriously as it is.

Moreover, Google is now penalising sites without an SSL certificate. While it isn’t necessarily dropping sites without secure encryption into Internet oblivion, SSL sites moving up in the rankings are forcing other sites to drop simply by taking their place.

If that weren’t enough, it will also begin marking search listings with a “Secure” or “Not Secure” designation. This WILL deter potential customers from clicking on your site in the search results.

The good news is Google is giving site owners some time to switch to SSL encryption before it begins ramping up its emphasis on secured sites in its search results. If you want to avoid being penalised, the time to act is NOW!

Increase Visitor Trust, Site Visits, and Sales

Gone are the days when financial institutions and ecommerce websites handling transactions and sensitive information were the only sites required to be secure. In today’s world of identity theft and cybercrime, security and trust are just as important to visitors and customers as quality information and BOGO sales.

Any warnings or red flags regarding security will play a huge role in whether or not people will visit your site, let alone enter their information or purchase your goods or services. Click through rates to your website will be negatively impacted on a massive scale. A badge of trust from Google, on the other hand, will result in higher click through and conversion rates.

Secure Your Website Today

Getting an SSL certificate for your website is easier said than done. In fact, it’s an involved process requiring a private key, SSL certificate signing request, redirects, validation, and last but not least, installation.

Let Digital Hitmen handle the process for you.

Right now, our entire SSL certification package is only $197. With this, we’ll do all of the leg work for you and make your business website a beacon of trust with a one-year SSL certificate.

Give us a call to secure the future of your site and your business today!