Miguel Diamond is an SEO Executive specialising in eCommerce growth, technical optimisation, and data-driven strategy. With seven years of experience across SEO, SEA, and Q-Commerce, he’s helped brands strengthen visibility, scale online performance, and convert intent into measurable revenue. His background includes leading digital innovation at Super Bock Group and managing Portugal’s largest WooCommerce migration at Garrafeira Tio Pepe — combining technical precision with a strategic, commercial mindset.
With seven years of hands-on experience, Miguel Diamond has built a reputation for delivering SEO strategies that drive measurable growth for online retailers. His work centres on data-driven optimisation — balancing technical SEO, UX performance, and content alignment to improve visibility and conversions. His approach consistently helps brands dominate competitive categories and achieve sustainable, long-term ROI.
Miguel has collaborated with some of Portugal’s most recognised and respected companies. At Super Bock Group, one of the nation’s largest beverage conglomerates, he led digital innovation and Q-Commerce strategy, developing online customer experiences that bridged brand engagement with seamless purchasing journeys. His campaigns strengthened the group’s eCommerce infrastructure, optimised multi-channel traffic acquisition, and elevated the brand’s online presence through a blend of SEO, SEA, and data-led decision-making.
Prior to his corporate leadership experience, Miguel managed Portugal’s largest WooCommerce migration while at Garrafeira Tio Pepe — a milestone project that redefined the brand’s digital operations. This large-scale migration enhanced site speed, scalability, and conversion efficiency, reinforcing Miguel’s reputation as an expert in open-source eCommerce platforms and technical SEO implementation. His work ensured continuity of organic performance during transition, avoiding ranking losses while improving long-term commercial outcomes.
Miguel began his career as a freelance digital marketer, collaborating on over 60 projects across national and international markets. This experience exposed him to a wide variety of industries and challenges, refining his ability to adapt SEO and digital strategies to unique business objectives. From startups seeking market entry to established brands expanding globally, he has consistently delivered performance-focused outcomes grounded in research, analytics, and creative execution.
Fluent in Portuguese, Spanish, and English, Miguel brings a global perspective to every project. His ability to operate seamlessly across languages and markets enables him to optimise international SEO strategies, enhance localisation efforts, and connect brands with diverse audiences. He combines strong analytical capability with creative problem-solving, ensuring every project benefits from both strategic vision and technical depth.
Miguel’s philosophy is rooted in measurable growth. Whether improving eCommerce architecture, scaling organic traffic, or integrating SEO with paid channels, his focus remains consistent — turning digital visibility into tangible business performance. He thrives in environments that reward innovation and precision, continually pushing the boundaries of what SEO and eCommerce strategy can achieve.
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