Is SEO Dead in 2021?
SEO’s demise has been the subject of speculation since it began. While numerous changes have taken place over the years, SEO is definitely not dead. Learn why it’s more important than ever in 2021.
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Mobile First Web Design: Why You Need to Make It a Priority in 2021
If you are unsure about your website’s readiness for future updates, this post outlines helpful information about what is coming next from Google, as well as some actionable tips to help you prepare.
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Setting Your Digital Marketing Budget: How Much Should You Spend?
Learn how to easily calculate your marketing budget, how much you should allocate to digital marketing, and what to expect from different tiers of investment.
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Live Chat vs Chatbot vs Conversational AI
It is easy to become lost in the arena of online chat. Choosing which option (or combination of options) is best can be difficult. We outline the differences between live chat, chatbots and conversational AI, so you can choose the best option for your business.
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Six UX Design Trends That Will Improve Your SEO
As it enhances your customers’ visit, great user experience (UX) also improves your SEO. We outline the UX trends you should be taking advantage of for improved SEO results and conversion rates.
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8 Free Tools to Help You Prepare for the 2021 Google Page Experience Update
Ready or not, Google’s Page Experience Update will be rolled out in May 2021. Not quite ready? You can use a number of free tools to ensure your website passes Google’s Core Web Vitals test (and doesn’t suffer a drop in rankings).
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SEO and Digital Marketing Trends to Leverage in 2021
Want more traffic to your website this year? Learn about the hottest digital marketing and SEO trends to utilise in 2021. Plus, we provide actionable tips that will help you reach your true online potential.
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Facebook Ads vs Boosting a Post: What’s the Difference?
Learn about the key differences between Facebook Ads and boosted posts. By choosing the best option for your business, you’ll get more reach, a more targeted audience, and ultimately a better ROI on your advertising spend.
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Repurposing: How to Get More From Existing Content
It is no secret that excellent and engaging content is essential for your company’s SEO wellbeing. Rather than coming up with new content, which can take a lot of research and time, repurposing existing content can have far greater benefits. Here’s how you do it.
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The Google Page Experience Update: How to Survive in 2021
Google recently announced it would make changes to its search algorithm in 2021. The Google Page Experience Update delves into site metrics known as Core Values. These are how users’ real-world experiences stack up against similar sites. Are you prepared?
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