Learn about the key differences between Facebook Ads and boosted posts. By choosing the best option for your business, you’ll get more reach, a more targeted audience, and ultimately a better ROI on your advertising spend.
It is no secret that excellent and engaging content is essential for your company’s SEO wellbeing. Rather than coming up with new content, which can take a lot of research and time, repurposing existing content can have far greater benefits. Here’s how you do it.
Google recently announced it would make changes to its search algorithm in 2021. The Google Page Experience Update delves into site metrics known as Core Values. These are how users’ real-world experiences stack up against similar sites. Are you prepared?
The latest version of Google Maps will make promoting your business easier and more effective. When a customer makes a local query, Google Maps presents an enhanced experience aimed at helping connect them with the most convenient places to find what they are seeking. Here’s our top tips to help you take advantage of this feature.
What can you do to set yourself apart from the rest of the digital pack so that you gain and retain customers? By giving them something no one else can or will; amazing customer experience at every touchpoint. Here’s how.
Adapting your marketing strategy to survive COVID-19 (and beyond) is an important lesson many business owners have had to face. By following our marketing tips, your business can not only survive, but eventually thrive.
Known as the largest shopping event in the first six months of the calendar year, Click Frenzy Mayhem helps retailers boost their online sales in an otherwise quiet time of the year. This guide helps you maximise sales and exposure to new customers.
Two online advertising components of Search Engine Marketing (SEM) presently dominating the landscape are Google Ads and SEO. Knowing this, the biggest question for most small to medium-sized businesses remains, which option is best for my company? In order to answer that question, let’s take a look at both Google Ads and SEO.
Some businesses have reduced their marketing budgets during the recent coronavirus-related downturn. However, with reduced competition and the lagging nature of SEO, now is the perfect time to double down on your SEO efforts. Here’s why.
Learning about the many ways that businesses are reaching out to help others, from behind quarantined doors, is encouraging and inspiring. Here are several excellent examples of doing something while keeping others (and yourself) safe.