Web design trends to improve web experience

10 Web Design Trends to Create a Kick-Ass Website in 2020

Believe it or not, now is time to polish up your website for the new year (and beyond). As always, it is important to do all you can to stay one step ahead of your competitors. Making sure your website ticks all of the boxes for SEO is crucial. However, have you put much thought…

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What are Instagram Saves

Instagram Saves: What’s All the Fuss About?

Recently, Instagram shook social media when the titan announced it would hide likes on posts in several countries. Instagram is providing users with a new favourite measure for post popularity, the Instagram save. The Instagram save feature is not a new addition to the options for post interaction (the feature debuted in late 2016). However,…

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Google My Business is A Great Local SEO Tool

How to Optimise Your Google My Business Listing (For More Local Leads)

If your business is online, you are familiar with the necessity of optimising your website to keep pace with Google’s algorithm changes. However, were you aware that Google My Business is an excellent resource to help you reach local customers and generate traffic to your site?   In this article, we’ll show you how to…

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Local SEO can help small businesses

Local SEO Strategies for Small Businesses

When is the last time you thought about your SEO and search ranking? Many business owners believe that optimising is a one and done proposition. This is not the case, especially when considering local SEO rankings.   Why Should Businesses Focus on Local Seo? SEO rankings still matter, a lot. However, local search rankings are…

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Instagram Hiding Likes is Sending Shock Waves Through the Influencer Community

When social media giant Instagram announced the company would remove visible likes on posts, shock waves rumbled through the platform. After all, if no one could see who liked particular images, how could others be influenced to also like and engage with the content? Social media marketing also saw hiding likes as a huge potential problem.…

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Social media platforms for businesses

Which Social Media Platform is Right for Your Business?

In our virtual marketplace, gaining attention and connecting are crucial components of competition. Your business needs a good social media presence. Too many businesses are missing out by either not having a social media presence, or by using poorly targeted social media ads. Many businesspeople are familiar with the staggering statistics found when tracking Aussie…

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Define Your Target Audience

A Guide to Define Your Target Audience

Typical business owners realise that success in today’s virtual marketplace is a multifaceted process. Maintaining an SEO optimised website that functions equally well on mobile and desktop, staying on top of a thriving social media account across many platforms, consistently creating interesting, fresh, and useful blog posts are just the tip of the iceberg for…

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Take advantage of Facebook retargeting

Why You Cannot Afford to Ignore Facebook Retargeting

There was a time, not that long ago, when the world saw Facebook as a social playground. It was an entertaining time drain where you could catch up with old friends, play colourful farming games, and scan pictures to see who attended last weekend’s party. Today, Facebook is a dominating social media presence reporting 2.38 billion monthly…

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How Results Are Displayed in Search Engines

How Search Engines Display Search Results

Search Engine Optimisation (also called SEO) can help your business triumph over your competitors. By the same token, ignoring SEO can have dramatic negative effects on your business. Excellent SEO carries considerable weight; especially when you are dealing with search queries in your local area. Here, you’ll discover how Google and Bing display search results. Why is…

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Protect your reputation on social media

Reputation Management Fails: How to Avoid Becoming Your Own Worst Enemy

As a business owner, you have your hands full with so many important responsibilities; it is easy to lose sight of a few in the frantic scramble of the online marketplace. One critical point of internet business that is easy to overlook until a problem arises is reputation management.   Why Is Reputation Management So…

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