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Embracing the power of digital marketing is essential for business growth. Discover the key digital marketing trends and current must-haves that will keep you ahead of the competition.
In 2020, Instagram created Guides. This handy feature gives accounts a new way to share their latest content. Learn what Instagram Guides are, how best to utilise them, and why they should form a key part of your social media strategy.
Just because you can buy Instagram followers, should you? In this post, you’ll learn more details about the effects of buying Instagram followers to decide if the practice is right for your business.
Learn how to easily calculate your marketing budget, how much you should allocate to digital marketing, and what to expect from different tiers of investment.
Ready or not, Google’s Page Experience Update will be rolled out in May 2021. Not quite ready? You can use a number of free tools to ensure your website passes Google’s Core Web Vitals test (and doesn’t suffer a drop in rankings).
It is no secret that excellent and engaging content is essential for your company’s SEO wellbeing. Rather than coming up with new content, which can take a lot of research and time, repurposing existing content can have far greater benefits. Here’s how you do it.
When a customer makes a local query, Google Maps presents an enhanced experience aimed at helping customers connect to the most convenient places to find what they are seeking. Here are our top tips to help you take advantage of advertising on Google Maps.
Two online advertising components of Search Engine Marketing (SEM) presently dominating the landscape are Google Ads and SEO. Knowing this, the biggest question for most small to medium-sized businesses remains, which option is best for my company? In order to answer that question, let’s take a look at both Google Ads and SEO.
As e-commerce dominates a huge percentage of businesses around the globe, owners and managers continue to scramble to find ways to separate themselves from their competition. A popular and successful strategy is to offer customers free shipping once their online purchases reach a designated amount. A key component to this plan working in your favour […]
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