Facebook Ad vs Boosting a Post

Facebook Ads vs Boosting a Post: What’s the Difference?

Learn about the key differences between Facebook Ads and boosted posts. By choosing the best option for your business, you’ll get more reach, a more targeted audience, and ultimately a better ROI on your advertising spend.

Repurpose existing content

Repurposing: How to Get More From Existing Content

It is no secret that excellent and engaging content is essential for your company’s SEO wellbeing. Rather than coming up with new content, which can take a lot of research and time, repurposing existing content can have far greater benefits. Here’s how you do it.

Google Page Experience Update will focus on UX and UI

The Google Page Experience Update: How to Survive in 2021

Google recently announced it would make changes to its search algorithm in 2021. The Google Page Experience Update delves into site metrics known as Core Values. These are how users’ real-world experiences stack up against similar sites. Are you prepared?

Google My Business (Maps) Ads for Local Businesses

What the New Google Maps Ad Features Will Mean for Your Business

The latest version of Google Maps will make promoting your business easier and more effective. When a customer makes a local query, Google Maps presents an enhanced experience aimed at helping connect them with the most convenient places to find what they are seeking. Here’s our top tips to help you take advantage of this feature.

Create a good customer experience that your customers crave

Creating the Customer Experience Your Customers Crave

What can you do to set yourself apart from the rest of the digital pack so that you gain and retain customers? By giving them something no one else can or will; amazing customer experience at every touchpoint. Here’s how.

Adapt your marketing strategy to survive COVID-19 (and beyond)

What Important Marketing Lessons Has COVID-19 Taught Us?

Adapting your marketing strategy to survive COVID-19 (and beyond) is an important lesson many business owners have had to face. By following our marketing tips, your business can not only survive, but eventually thrive.

Maximise sales during and after Click Frenzy Mayhem

Click Frenzy Success: How to Maximise Sales During & After This Online Shopping Event

Known as the largest shopping event in the first six months of the calendar year, Click Frenzy Mayhem helps retailers boost their online sales in an otherwise quiet time of the year. This guide helps you maximise sales and exposure to new customers.

Is SEO or Google Ads better for your business?

SEO or Google Ads, Where Should Your Money Go?

Two online advertising components of Search Engine Marketing (SEM) presently dominating the landscape are Google Ads and SEO. Knowing this, the biggest question for most small to medium-sized businesses remains, which option is best for my company? In order to answer that question, let’s take a look at both Google Ads and SEO.

Now is the perfect time to double up on your SEO

Why You Should Double Up on Your SEO, Right Now

Some businesses have reduced their marketing budgets during the recent coronavirus-related downturn. However, with reduced competition and the lagging nature of SEO, now is the perfect time to double down on your SEO efforts. Here’s why.

How Businesses Are Assisting With the Coronavirus Crisis

Handing Out Help and Hope: How Businesses Are Assisting With the Coronavirus Crisis

Learning about the many ways that businesses are reaching out to help others, from behind quarantined doors, is encouraging and inspiring. Here are several excellent examples of doing something while keeping others (and yourself) safe.