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Digital marketing

The top digital marketing trends and must-haves in 2024

Embracing the power of digital marketing is essential for business growth. Discover the key digital marketing trends and current must-haves that will keep you ahead of the competition.

Matylda Bejger

Matylda Bejger

Branding and Content Strategist

Discover the key digital marketing trends for 2024 and current must-haves from our content and branding expert, Matylda.

Social media

What are Instagram guides and how are they used?

In 2020, Instagram created Guides. This handy feature gives accounts a new way to share their latest content. Learn what Instagram Guides are, how best to utilise them, and why they should form a key part of your social media strategy.

Digital Hitmen Instagram profile.
Social media

Should I buy Instagram followers?

Just because you can buy Instagram followers, should you? In this post, you’ll learn more details about the effects of buying Instagram followers to decide if the practice is right for your business.

Since millions are using Instagram, buying followers can give your business a boost.
Digital marketing

Setting your digital marketing budget: how much should you spend?

Learn how to easily calculate your marketing budget, how much you should allocate to digital marketing, and what to expect from different tiers of investment.

What should your marketing budget be?

Google page experience: 8 free tools for your business

Ready or not, Google’s Page Experience Update will be rolled out in May 2021. Not quite ready? You can use a number of free tools to ensure your website passes Google’s Core Web Vitals test (and doesn’t suffer a drop in rankings).

Free Tools to Help You Prepare for the Google Page Experience Update

Repurposing: how to get more from existing content

It is no secret that excellent and engaging content is essential for your company’s SEO wellbeing. Rather than coming up with new content, which can take a lot of research and time, repurposing existing content can have far greater benefits. Here’s how you do it.

Repurpose existing content

Google Maps Ads: Features for your business

When a customer makes a local query, Google Maps presents an enhanced experience aimed at helping customers connect to the most convenient places to find what they are seeking. Here are our top tips to help you take advantage of advertising on Google Maps.

Google Maps Ads: Features you can use to increase your local search visibility.

SEO or Google Ads: Where should your money go?

Two online advertising components of Search Engine Marketing (SEM) presently dominating the landscape are Google Ads and SEO. Knowing this, the biggest question for most small to medium-sized businesses remains, which option is best for my company? In order to answer that question, let’s take a look at both Google Ads and SEO.

Is SEO or Google Ads better for your business?

Free shipping psychology: Setting business thresholds

As e-commerce dominates a huge percentage of businesses around the globe, owners and managers continue to scramble to find ways to separate themselves from their competition. A popular and successful strategy is to offer customers free shipping once their online purchases reach a designated amount. A key component to this plan working in your favour […]

What is your ideal free shipping threshold?

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