What is your ideal free shipping threshold?

The Psychology of Free Shipping: How to Set the Right Threshold for Your Business

As e-commerce dominates a huge percentage of businesses around the globe, owners and managers continue to scramble to find ways to separate themselves from their competition. A popular and successful strategy is to offer customers free shipping once their online purchases reach a designated amount. A key component to this plan working in your favour…

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What are Instagram Saves

Instagram Saves: What’s All the Fuss About?

Recently, Instagram shook social media when the titan announced it would hide likes on posts in several countries. Instagram is providing users with a new favourite measure for post popularity, the Instagram save. The Instagram save feature is not a new addition to the options for post interaction (the feature debuted in late 2016). However,…

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Local SEO can help small businesses

Local SEO Strategies for Small Businesses

When is the last time you thought about your SEO and search ranking? Many business owners believe that optimising is a one and done proposition. This is not the case, especially when considering local SEO rankings.   Why Should Businesses Focus on Local Seo? SEO rankings still matter, a lot. However, local search rankings are…

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Social media platforms for businesses

Which Social Media Platform is Right for Your Business?

In our virtual marketplace, gaining attention and connecting are crucial components of competition. Your business needs a good social media presence. Too many businesses are missing out by either not having a social media presence, or by using poorly targeted social media ads. Many businesspeople are familiar with the staggering statistics found when tracking Aussie…

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