As e-commerce dominates a huge percentage of businesses around the globe, owners and managers continue to scramble to find ways to separate themselves from their competition. A popular and successful strategy is to offer customers free shipping once their online purchases reach a designated amount. A key component to this plan working in your favour…
Even though the Medic update first appeared in mid 2018, it is still affecting a huge number of websites today. This article will help you recover lost rankings as a result of the Google Medic algorithm update. 2018: The Medic Update is Rolled Out Google keeps making algorithm changes to enhance the user…
If you spend any amount of time working on your business’ SEO, you have probably noticed that Google’s favoured search criteria is consistently adapting to keep up with technological advances and public preferences. While this aids in the accuracy searchers receive, it can make optimising your company’s SEO a struggle. It is not always easy…
Believe it or not, now is time to polish up your website for the new year (and beyond). As always, it is important to do all you can to stay one step ahead of your competitors. Making sure your website ticks all of the boxes for SEO is crucial. However, have you put much thought…
Recently, Instagram shook social media when the titan announced it would hide likes on posts in several countries. Instagram is providing users with a new favourite measure for post popularity, the Instagram save. The Instagram save feature is not a new addition to the options for post interaction (the feature debuted in late 2016). However,…
If your business is online, you are familiar with the necessity of optimising your website to keep pace with Google’s algorithm changes. However, were you aware that Google My Business is an excellent resource to help you reach local customers and generate traffic to your site? In this article, we’ll show you how to…
When is the last time you thought about your SEO and search ranking? Many business owners believe that optimising is a one and done proposition. This is not the case, especially when considering local SEO rankings. Why Should Businesses Focus on Local Seo? SEO rankings still matter, a lot. However, local search rankings are…
When social media giant Instagram announced the company would remove visible likes on posts, shock waves rumbled through the platform. After all, if no one could see who liked particular images, how could others be influenced to also like and engage with the content? Social media marketing also saw hiding likes as a huge potential problem.…
In our virtual marketplace, gaining attention and connecting are crucial components of competition. Your business needs a good social media presence. Too many businesses are missing out by either not having a social media presence, or by using poorly targeted social media ads. Many businesspeople are familiar with the staggering statistics found when tracking Aussie…
Typical business owners realise that success in today’s virtual marketplace is a multifaceted process. Maintaining an SEO optimised website that functions equally well on mobile and desktop, staying on top of a thriving social media account across many platforms, consistently creating interesting, fresh, and useful blog posts are just the tip of the iceberg for…