In 2020, Instagram created Guides. This handy feature gives accounts a new way to share their latest content. Learn what Instagram Guides are, how best to utilise them, and why they should form a key part of your social media strategy.
Just because you can buy Instagram followers, should you? In this post, you’ll learn more details about the effects of buying Instagram followers to decide if the practice is right for your business.
Retargeting should form a crucial part of your digital marketing strategy. Learn what it is, why it converts at a much higher rate than other forms of advertising, and how to implement it on your website.
SEO’s demise has been the subject of speculation since it began. While numerous changes have taken place over the years, SEO is definitely not dead. Learn why it’s more important than ever in 2021.
If you are unsure about your website’s readiness for future updates, this post outlines helpful information about what is coming next from Google, as well as some actionable tips to help you prepare.
Learn how to easily calculate your marketing budget, how much you should allocate to digital marketing, and what to expect from different tiers of investment.
It is easy to become lost in the arena of online chat. Choosing which option (or combination of options) is best can be difficult. We outline the differences between live chat, chatbots and conversational AI, so you can choose the best option for your business.
As it enhances your customers’ visit, great user experience (UX) also improves your SEO. We outline the UX trends you should be taking advantage of for improved SEO results and conversion rates.
Ready or not, Google’s Page Experience Update will be rolled out in May 2021. Not quite ready? You can use a number of free tools to ensure your website passes Google’s Core Web Vitals test (and doesn’t suffer a drop in rankings).
Want more traffic to your website this year? Learn about the hottest digital marketing and SEO trends to utilise in 2021. Plus, we provide actionable tips that will help you reach your true online potential.
