Deciding the advertising methods that will best serve your business is not a simple decision. The choices are numerous, and your customers are sophisticated; so you definitely want to weigh up your options to make sure you get the most bang for your buck. Essentially, the two primary types of searches are paid search and organic…
If you are a ‘do it yourself’ sort of person, there is a high probability that you have attempted to create you’re the web page for your company. If this is the case, you are not alone. However, this may be one of the biggest errors in your business. Unless your business is web design, you may have created a website that has your customers scrolling away as fast as they can.
Keeping up with the rapid changes in the marketing industry is a mind-boggling task. Subtle nuances and sweeping changes occur with stunning regularity and not keeping pace with the shifts can have disastrous consequences for your business. With so many alterations in digital marketing, you need to vigilantly track the latest developments as well as…
If you sell stuff online or run a small business, chances are you’re more than familiar with the power of advertising and the critical role it plays in driving traffic to your website. However, what do you do if someone isn’t quite ready to purchase your products or services when they first visit your site…
Google+ is on its way out and will be taken offline by August 2019. A massive security breach is a part of the decision to pull the plug on Google+. Knowing that personal and financial information is safe online is a key concern for Internet users these days. So, when Google announced their social…
If you are involved in any type of online commerce, you already know that this is an arena where survival of the fastest is the rule. You must be alert and poised to jump on trends and changes that happen (in the digital world) at a breakneck pace. Regardless of the success of your past…
More people than ever are using smartphones and other portable devices to connect with their friends and favourite brands on social media. Getting the most from your business requires you to go where your customers are, so having profiles on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social media platforms to promote your products or…
The rules about search engine optimisation (SEO) have changed. The most significant change is that concentrating on one keyword or long tail keywords in a title, an article, or a blog will no longer generate the high volume of targeted visitor clicks to your website. Studies by website marketing analytics show that searches using keywords…
You have a niche, a talent, a service, a unique business, or a product that the world needs to know about, but you’re not sure how to stand out and be noticed in today’s digital market. In today’s electronic world, to be successful, you need to be able to connect with potential clients or customers through all forms of digital communications.
SEO is Darwinian in nature. It’s an ever-evolving organism designed to keep SEO pros on their toes. Many of us are familiar with “Panda” and “Penguin,” but Google algorithm updates take place hundreds of times each year …
