Harnessing AI to generate 317k organic visitors a month

Brief

Digital Hitmen, the most award-winning small SEO agency in Perth, partnered with Discovery Alert, a news platform focused on mining, commodities, and stocks, to elevate its online presence. Starting in December 2024, we overhauled their SEO strategy with AI-driven content creation and optimisation. With no account managers, our clients engage directly with SEO experts, ensuring clarity and efficiency. This campaign used AI to deliver high-quality, globally relevant content, aligning with our commitment to driving measurable results for businesses seeking online success.

Objective

Our goals were ambitious, set against August 2024 baseline metrics:

• Increase monthly organic sessions from 623 to 20,000.
• Boost key events from 111 to 500 per month.
• Secure approval and placement in Google News.
• Grow non-Australian visitors from 23.3% to 50%.

Strategy

We implemented a comprehensive strategy to enhance Discovery Alert’s visibility and engagement, focusing on AI optimisation, on-page SEO, and E-E-A-T signals:

• AI-Driven Content Optimisation: Tested 45 prompt variations to refine AI-generated articles, ensuring immediate query answers, expert-led intros, and SEO-friendly formatting (short paragraphs, bullet lists, tables, and keyword-rich links).
• Enhanced Article Templates: Improved templates with proper author markup, stock-specific highlight boxes, H1-H5 formatting, related article links, and AI disclaimers to enhance user experience and search engine trust.
• E-E-A-T Improvements: Replaced generic author credits with detailed profile pages (e.g., John Zadeh’s profile) to boost credibility and Google’s confidence in the content.
• Global Audience Expansion: Used AI tools like Perplexity and Claude to identify new websites and YouTube channels for scraping, targeting key mining-focused countries (e.g., USA, UK, Canada) to expand global reach.
• Continuous AI Refinement: Adapted prompts weekly to maintain content quality amid evolving AI outputs, incorporating Copyscape checks to ensure originality after addressing a copyright challenge.

Results

Our campaign delivered outstanding results by July 2025, significantly exceeding all objectives and showcasing the power of AI-driven SEO:

• Organic Sessions: Increased from 623 to 317,000 monthly sessions, far surpassing the 20,000 target with an extraordinary 50,757% growth. This performance firmly positions Discovery Alert as a leading authority in its niche.

• Key Events: Jumped from 111 to 8,800 per month, exceeding the 500 goal by an outstanding 7,829% increase, showing powerful user engagement and interaction.

• Google News Approval: Achieved placement in June 2025 following a strategic submission to Google Publisher Centre, boosting visibility, trust, and brand recognition.

• Global Visitors: The share of non-Australian visitors grew from 23.3% to 63.0%, surpassing the 50% target by 171% relative to the baseline, confirming strong international reach and audience diversification.

The campaign’s results reflect our rigorous AI prompt optimisation (over 50 hours of refinement) and a consistent focus on E-E-A-T principles and SEO best practices. By leveraging AI responsibly to produce valuable, search-optimised content, we outperformed competitors and achieved exceptional global engagement.

Let’s discuss how we can deliver similar transformative results for your business.