Comprehensive SEO strategy delivers a 678% ROI for a local 4x4 mechanic

Brief

Elite Tune is a specialist automotive performance tuning boutique based in Perth, dedicated to delivering precision ECU remapping, suspension tuning and bespoke enhancements for Toyota 4×4 enthusiasts.

They needed to shift focus from low‑margin services to high‑value performance bookings for Toyota 4×4 owners in Perth.

We aimed to drive revenue growth and improve organic visibility via SEO without paid channels. Targets included:

• Organic traffic: increase from 24,000 to 48,000 sessions per year
• Conversions: raise from 800 to 960 trackable actions
• ROI: deliver at least 300% return on the SEO investment

Challenges

Elite Tune faced three main hurdles:

1. Intense niche competition
   Competing against national workshops for broad 4WD tuning keywords risked diluting ROI.
2. Resource constraints
   A modest budget and small team required a scalable content‑creation process.
3. Audience scepticism
   Many Toyota enthusiasts attempt DIY upgrades, so building instant trust was essential.

Strategy

We deployed a seven‑pillar approach:

1. EEAT emphasis

• Published detailed Toyota‑specific guides (for example, “How to reset a Toyota ECU”)
• Included clear pricing, before‑and‑after case studies and practitioner bios

2. Conscientious AI‑powered content scaling

• Built a bespoke ChatGPT project seeded with EEAT signals and optimised anchor texts
• Automated draft creation to ensure brand alignment and accelerate production

3. Optimisation for AI overviews

• Structured content to be concise and rich in semantically related keywords
• Increased chances of ranking in AI‑driven featured snippets

4. On‑page and hub‑and‑spoke model

• Launched a Toyota tuning hub page with sub‑pages for each LandCruiser model
• Created expert‑driven blogs funnelled to conversion‑optimised service pages

5. Technical SEO

• Achieved Google PageSpeed scores above 90 on mobile and desktop
• Conducted weekly audits to resolve site health issues and maintain performance

6. Local SEO

• Refined Google Business Profile for terms like “Toyota tuning Perth”
• Implemented LocalBusiness schema and uploaded professional imagery to boost engagement

7. Conversion rate optimisation

• Refined CTA placement and design
• Ensured intuitive navigation and fast load times to reduce friction

Results

Within 12 months, the campaign delivered exceptional gains:

• Organic visibility
  
  • Top‑3 rankings climbed from 35 to 73
  • Total tracked keywords grew from 1,294 to 2,414
• Traffic and engagement
  
  • Organic sessions rose 253% (24,000 to 84,784)
  • Bounce rate dropped 88% (51% to 6.17%)
• Conversions and revenue
  
  • Conversions up 116% (800 to 1,728)
  • ROI achieved: 678%
• Local performance
  
  • GBP calls up 50% (98 to 147)
  • Direction requests up 40% (88 to 123)
  • Website clicks up 24% (127 to 157)
• AI overview presence
  
  • Featured in 97 AI‑driven snippets, up from zero