Case study • Online Flooring Store
Facing digital challenges, the Online Flooring Store revamped its approach, leading to significant growth in visits, engagement, and market position.
After making key strategic changes to the Online Flooring Store’s digital approach, the results were nothing short of transformative. Here’s a quick look at the impressive turnaround they experienced over 12 months:
The journey of the Online Flooring Store highlights the important role of a strategically planned digital approach.
Identifying obstacles, addressing them systematically, and centring strategies around the consumer, businesses can position themselves in a highly competitive e-commerce environment and experience sustained growth and relevance in the market.
Embracing digital retail transformation, Raquel and the team at Online Flooring Store sought our help to build an online shopping experience for their customers that would increase their visibility and market share.
Their objective was to integrate their wide range of competitively priced flooring products, exceptional customer service, and cost-effective installation solutions into a customised e-commerce platform.
Despite having an online platform with customisations in place, our client was not getting significant traffic or conversions.
The website structure also limited the ability to showcase its extensive product range and effectively communicate its unique selling points.
“Big thanks to Digital Hitmen for our website. The design is absolutely awesome.
Tania in social media, Flick in web design, and Brad in SEO have done a fantastic job. The rankings have gone through the roof since the site went live. We have a wonderful long-term partnership with the team, a great bunch to deal with! Extremely professional company and we couldn’t be happier!”
Online Flooring Store
Identifying these challenges, a cohesive strategy was designed and implemented from our UX designers, web developers and SEO team:
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