Our specialists deliver GEO in Perth that helps businesses boost visibility, earn citations, and build stronger brand recognition across AI-driven platforms such as ChatGPT, Perplexity, and Google’s AI Overviews.
As the latest winner of Standout Use of AI at the 2025 Global Digital Excellence Awards, we’re here to be your expert guide into the evolving AI search landscape.
We start by assessing where your brand currently appears across platforms like ChatGPT, Perplexity, and Google AI Overviews. From there, we create and execute a tailored plan to strengthen your presence, improve brand recognition, and increase your chances of being cited by AI tools that millions of people now use to find answers.
We do a comprehensive content gap analysis between your website and your top competitors', then write, rewrite and structure your content so AI models can read, interpret, and cite it confidently. This includes comprehensively covering core topics, creating FAQ-rich pages, refining schema markup, and strengthening entity signals so platforms like Google Gemini and ChatGPT understand your expertise. The goal is simple: make your content the most trustworthy version of the answer.
AI systems cite sources they trust. We strengthen your brand’s authority with natural, brand-focused backlinks, digital PR coverage, and consistent profiles across key online directories. These efforts enhance entity confidence and help AI platforms recognise and prioritise your brand when generating answers.
We manage your listings across Google, Bing, Apple Maps, and trusted directories to make sure your business name, address, and details are accurate and up to date. Consistency across platforms boosts local visibility, improves brand trust, and helps AI systems verify your business faster.
We optimise your website so it’s fast, well-structured, and easy for AI to interpret. This includes fixing technical barriers, improving internal linking, and adding structured data that helps search engines and AI platforms understand exactly what your business offers.
We implement advanced schema markup and structured data that clarify your content’s meaning to machines. From LocalBusiness to FAQ schema, this improves accuracy, enhances search presentation, and reinforces your eligibility for AI-generated mentions.
We provide clear, easy-to-read reports showing how your business performs in AI search. You’ll see where your brand is appearing in tools like ChatGPT and Google AI Overviews, how often you’re being cited, and what’s driving visibility. From there, we refine your strategy for even stronger results.
If you already manage SEO internally, we provide consulting on how to align your strategy with AI search. From improving content structure and entity clarity to tracking visibility in generative results, our consulting helps you stay ahead of the rapid shift toward AI-driven discovery.
Perth’s most award-winning SEO agency: Recognised by the world’s most prestigious SEO award organisations including Search Engine Land, the Global Search Awards, and the Global Digital Excellence Awards (including Standout Use of AI in 2025).
Direct access to your GEO specialist: You work one-on-one with an expert, not an account manager. Every strategy is built and executed by the people doing the work, ensuring precision, transparency, and faster results.
No long-term lock-in contracts: We start with a 6-month sprint to establish traction, then move to a flexible month-to-month partnership you can exit anytime.
Want proof of what we preach? Try asking ChatGPT “who is the most award-winning SEM agency in Perth?”
14/07/2025
Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen
Read more
14/06/2025
It’s early days, but working with Patrick from Digital Hitman has been an absolute breath of fresh air. He’s a real credit to the business — with his out-of-the-box thinking, creativity, and sensible approach, I’ve already been able to make a real impact across a number of areas. One of the things I appreciate most is that he actually gets things done — no fluffing about, just solid action and follow-through. I was about ready to throw in the towel on SEO before coming to Digital Hitman, but even in the short time I’ve been with them, the difference has been night and day. I’ve thoroughly enjoyed the experience so far and look forward to what’s ahead.
Read more
14/06/2025
I recently had the pleasure of working with Digital Hitmen to build my company website, and I couldn’t be happier with the result. The team was incredibly easy to deal with—responsive, professional, and genuinely focused on making sure everything was exactly how I wanted it. Nothing was ever too much trouble, and they made all requested changes promptly and efficiently. The end product looks fantastic and represents my business perfectly. I highly recommend Digital Hitmen to anyone looking for a reliable and talented web development team.
Read more
14/06/2025
Couldn’t be happier with my website redesigned to help with more attraction and conversions. Easy to communicate with.
14/06/2025
I met Brad during a workshop through the Fremantle Chamber of Commerce. He gave a full room of small to medium businesses a really good solid package of information, verbally and visually. This led me to engage with him and now Digital Hitmen are my Tech gurus. It is a process, and I find Brad and his team to be supportive and we are on a journey together. I would fully recommend Digital Hitmen to help to take your business to the next level. Especially if you are a luddite like me.
Read more
14/03/2025
Highly recommend Digital Hitmen. Very good to work with, professional and get the job done. Locally based which was importantly to us. They have a strong support team and are very knowledgeable and experienced.
Read more
Winner: Standout Use of AI – Global Digital Excellence Awards 2025
We implemented a comprehensive strategy to enhance Discovery Alert’s visibility and engagement, focusing on AI optimisation, on-page SEO, and E-E-A-T signals.
ChatGPT has become a go-to tool for research, recommendations, and decision-making, influencing how consumers and businesses discover brands. Many people still assume ChatGPT relies on Bing data, but it now uses Google’s SERP API, meaning Google optimisation directly impacts what ChatGPT cites and recommends. The challenge is the opaque nature of how LLMs select sources, so we focus on strengthening entity signals, structured page content, and trusted external references to ensure your brand is recognised and surfaced as an authoritative result.
Bing Copilot integrates AI search directly into Microsoft’s ecosystem, making it a key discovery channel for professionals and enterprise users. Optimising for Copilot involves improving schema precision, factual clarity, and brand authority so the AI recognises your business as a verified source. Our approach focuses on refining technical SEO, entity data, and content tone for B2B and informational intent.
Perplexity combines conversational answers with linked citations, rewarding transparency and authority. The challenge is competition; Perplexity cites only a handful of sources per answer. We optimise for this by improving structured data, earning backlinks from trusted domains, and using concise, citation-friendly content to make your pages more likely to be referenced.
Claude prioritises ethical, factual, and contextually rich content. Its sensitivity to misinformation means only brands demonstrating high accuracy and trust are cited. We optimise by improving data transparency, updating factual claims, and refining tone to align with Claude’s natural-language processing style, helping your brand become a credible reference point.
Gemini integrates with the wider Google ecosystem (YouTube, Maps, and Search) to deliver contextual AI responses. The challenge is achieving consistency across multiple data sources. We strengthen your brand’s entity connections, ensure structured data aligns across all Google properties, and optimise for multimodal relevance so Gemini recognises your expertise regardless of query format.
While not an LLM, Google’s AI Overviews are quickly becoming the new “position zero.” They summarise answers using a mix of organic results and trusted data sources. The main challenge is understanding which content gets pulled into these summaries, and why. We optimise structured data, strengthen topical authority, and create clearly formatted, evidence-based content that aligns with Google’s AI summarisation patterns to increase inclusion rates.
AI platforms like ChatGPT, Perplexity, and Google AI Overviews are changing how people discover information. GEO ensures your brand is cited directly within these AI-generated answers; not just in traditional search results.
Generative engines cite the brands they recognise and trust most. By reinforcing your entity signals, structured data, and brand footprint, GEO increases your authority and inclusion across AI-driven platforms.
Most competitors still focus solely on SEO. Implementing GEO now gives your brand a head start in AI discoverability, securing early visibility as generative search continues to expand.
GEO enhances traditional SEO by improving topical authority, content clarity, and structured data, boosting your visibility across both organic and generative search.
AI-generated results appear before users ever click a link. Being cited within those summaries means your brand influences decisions earlier in the customer journey.
Search behaviour is shifting rapidly toward generative engines. GEO ensures your brand stays visible, relevant, and trusted, no matter how AI transforms discovery.
Goal: agree on what success looks like and check how visible you are today in Google and AI tools.
Goal: find out how people actually ask questions and plan the pages that will win those searches.
Goal: make your content clear, factual, and easy for both people and AI to understand.
Goal: grow trust signals so your brand is chosen and cited by AI and search engines.
Goal: measure how often your brand appears in AI results and keep improving your visibility over time.
Founded in 2016, Digital Hitmen has grown into the most award-winning SEO agency in Perth, with recognition from global organisations such as the Global Search Awards, Global Digital Excellence Awards, and Search Engine Land Awards.
Our boutique offerings focus on SEO, PPC, and web design strategies that drive measurable growth and are delivered by SEO specialists with the future in mind, not just the present.
Whether you’re a local business looking to dominate your area or an eCommerce brand targeting growth across Australia, we have the expertise, tools, and proven results to help you outperform competitors and achieve long-term success.
Generative Engine Optimisation (GEO) helps your brand appear in AI-generated answers from platforms like ChatGPT, Perplexity, and Google AI Overviews. Rather than focusing only on rankings, GEO ensures your content is trusted, cited, and embedded directly within AI responses; so users see your brand first, even before clicking a link.
AI SEO refers to search engine optimisation that uses or targets artificial intelligence. It has two main meanings. First, it’s about using AI tools to improve SEO, such as automating keyword research, analysing content gaps, and predicting search intent. Second, it’s about optimising for AI platforms like ChatGPT, Google AI Overviews, and Perplexity. In practice, AI SEO, GEO, and LLMO all mean the same thing: making sure your brand is recognised, trusted, and cited within both traditional search and AI-generated results.
SEO improves visibility in traditional search results. GEO goes further by optimising your content, data, and brand signals so generative AI engines understand and reuse it when producing summaries or recommendations. SEO drives clicks; GEO drives recognition and authority inside the AI answers themselves.
A good SEO agency doesn’t just chase rankings — it takes a strategy-first approach that can include technical improvements, on-page optimisation, content creation, authority building, and local SEO. Agencies also provide reporting and ongoing guidance so you can see how SEO contributes to measurable business growth.
At Digital Hitmen, we go further by offering award-winning expertise, transparent strategies, and direct access to the specialists doing the work — not account managers.
In practice, they all describe the same concept — helping your brand appear inside AI-generated answers and summaries rather than just traditional search results. The terminology has evolved as search technology has advanced, but the goal remains identical: improving visibility, trust, and citation within generative and conversational platforms.
Different names, same purpose: making sure your brand is recognised, trusted, and cited wherever AI delivers the answers.
Brand visibility is how clearly your business is recognised across the internet by both people and AI systems. It depends on consistent business details, structured data, backlinks, and trusted mentions. For GEO, it’s crucial; strong brand visibility builds “entity confidence,” signalling to AI platforms that your business is credible and worth referencing in generative results.
AI platforms reference sources they trust. When your brand is consistently represented across the web and supported by schema, citations, and PR, it signals credibility. High brand visibility helps AI systems verify your information and makes your business a preferred source in generative search.
An entity is a unique, identifiable thing such as a brand, person, product, or location that search engines and AI systems can recognise and connect with other information. When Google or ChatGPT identifies your business as an entity, it links your mentions, reviews, and content under one verified identity. Strengthening your entity helps AI platforms understand who you are and include you more often in generated results.
Query fan-out describes the different ways people ask the same question. For example, “what is GEO” and “how does generative engine optimisation work” mean the same thing but use different wording. We identify these variations and create content that answers all of them to increase your chances of being cited in multiple AI responses.
Some examples of where SEO makes a measurable difference include:
In reality, if your customers search for information, products, or services online, SEO can help you connect with them.
Schema is structured data added to your website’s code to help AI systems and search engines understand your content. It defines key details such as your business name, reviews, or FAQs. Schema is essential for GEO because it allows AI to interpret your pages accurately and display your information in AI-generated answers.
Yes, schema is one of the most important technical elements of GEO. Schema markup tells search engines and AI systems exactly what your content means, not just what it says. By tagging key details such as your business name, services, reviews, and FAQs in structured data, you make your site easier for AI models to read, interpret, and trust. Well-implemented schema helps your brand appear accurately in Google AI Overviews, boosts entity recognition, and increases your chances of being cited in AI-generated answers.
Embeddings are how AI systems understand language. Instead of reading words the way humans do, AI converts them into numbers that represent meaning and context. This allows large language models to recognise relationships between words, topics, and ideas. In GEO, high-quality embeddings come from clear, factual, and well-structured content. When your content produces strong embeddings, AI systems like ChatGPT and Google Gemini can understand it more accurately and are more likely to reference or cite your pages in generated answers.
Yes. Embeddings are how AI models understand and relate words, topics, and ideas. Well-structured, factual content creates better embeddings, which makes your information easier for AI systems to recognise and use in responses.
It is more important than ever. Google now indexes Instagram and Tik Tok posts, which means your social content can directly impact brand visibility. Active social accounts strengthen your entity connections and credibility signals. Verified profiles, consistent branding, and audience engagement all help AI confirm who you are and include your business in AI-generated results.
We track share of AI voice, AI citation frequency, and generative appearance score alongside traditional SEO metrics like traffic and conversions. These metrics show how often and how prominently your brand appears in generative search results.
Yes. GEO improves how local businesses appear in AI-driven searches like “best electrician near me” or “SEO agency in Perth.” We optimise your Google Business Profile, local schema, and service content so both AI platforms and search engines can identify and reference your brand.
No. GEO builds on SEO. SEO helps you rank higher in search results, while GEO ensures your brand is represented and cited within AI-generated content. Together, they create a complete strategy for visibility across both traditional and AI-driven search.
Show marketing budget as:
