Case study •

Finance SEO pays off with 80% increase in completed tax returns see success and online growth with helpful tax tools for mobile devices and strategic finance SEO
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Client is a trusted online platform providing fast, affordable, expert tax agent services to help Australians maximise their tax returns.


Remarkably, achieved a success by becoming Australia’s #1 ranked business for the term “tax return,” just behind the Australian Taxation Office (ATO), resulting in an 80% increase in completed tax returns.

Here’s a snapshot of what we achieved:

  • 60% increase new users
  • 80% increase completed tax returns
  • 58% increase organic traffic


The success of our YMYL approach to this SEO campaign, along with putting the user first, underscores the power of a holistic, customer-centric approach in driving sustainable growth and establishing authority in a highly competitive market.


The team approached us with a clear vision: to be the go-to platform and trusted resource for tax-related services in the competitive financial industry, primarily driving customer acquisition through organic traffic.


Faced with low online visibility due to a lack of engaging and helpful content, the website struggled with low search engine traffic and engagement rates.

This obstructed potential customers from discovering and relying on the platform for their tax submissions.

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Mace Turco

“We are now hitting 40,000 users per month and have become a key player in the tax industry.

I’ve been working with Digital Hitmen for the past three years, and they’ve been heavily involved in building our digital presence for our online tax business.

Brad and his team worked with me from the start to build the website from scratch. They also did all of our branding, our marketing and SEO strategy, and they’ve advised us on paid advertising. It’s amazing to see the power of SEO and how they’ve got our message out there!”

Mace Turco


  • Keyword analysis: Targeting “tax return” and related phrases through comprehensive research.


  • Content creation: Crafting authoritative content, including comprehensive tax guides, FAQs, helpful calculator tools, and answering tax-related questions.


  • On-page SEO: Optimal use of keywords within meta titles, descriptions, headers, and internal linking.


  • User experience: Enhancing website usability with fast loading times, mobile optimisation, and an intuitive layout.


  • Monitoring & adjustments: Continuous audits and alignment with SEO best practices.

Our multifaceted approach transformed into a trusted tax information resource, significantly increasing organic sessions, conversions, and new user acquisition. case study - Calculate your income tax with handy calculator tools

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