SEO Perth

Rank higher, reach wider, and grow faster with the most award-winning SEO agency in Perth.

We provide SEO in Perth that covers everything from technical fixes and content creation to authority building and local optimisation. At Digital Hitmen, you’ll work directly with specialists — not account managers — on transparent, future-focused, and strategy-led campaigns that deliver measurable results.

Our SEO services

  • Optimise pages to rank and convert

    On-page SEO makes sure every page of your website is built to rank well and convert visitors. It covers essentials like titles, headings, internal links, images, and landing pages, aligning them with what people are searching for so your site gets found more often and turns more of that traffic into leads or sales.

  • Build authority that beats competitors

    Off-page SEO builds your website’s reputation beyond its own pages. By earning links, mentions, and media coverage from other trusted websites, search engines see your business as credible and authoritative, which improves your ability to rank above competitors and stay there long term.

  • Content that attracts, engages, and converts

    Content is what drives both visibility and trust. We create blogs, guides, and service pages that answer real customer questions, demonstrate your expertise, and direct readers to take action. This not only helps you rank for more searches but also positions your brand as the go-to choice in your industry.

  • Get found first in your area

    Local SEO helps you capture customers in your area when they’re ready to act. By optimising your Google Business Profile, encouraging reviews, and building suburb-specific landing pages, we make sure you show up in local map results and get more calls, bookings, and walk-ins.

  • Optimise your store to drive more sales

    eCommerce SEO is about making your products stand out in search results and driving more sales. We optimise product pages, categories, and site architecture so your store appears when people are ready to buy, helping you compete with larger retailers and increase revenue without extra ad spend.

  • Boost your visibility in AI search

    Search is shifting beyond traditional engines, with AI-driven platforms and large language models like Google’s AI Overviews, ChatGPT, Perplexity, Claude, and Bing Copilot shaping how people discover information. GEO ensures your content is structured and written so it can be surfaced in these emerging channels, keeping your business visible and competitive as search moves further into the AI era.

  • Fortify and build upon your results

    SEO website migrations shift your site to a new platform, domain, or structure while preserving search equity. The benefit is stability and growth — protecting rankings and traffic while fixing issues, improving performance, and launching stronger in search.

  • Expert advice without the overhead

    SEO consulting gives you direct access to specialists who analyse your site, competitors, and strategy, then provide actionable recommendations. The benefit is clarity and focus — knowing which changes matter most, avoiding wasted effort, and ensuring your SEO aligns with best practice and your goals.

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Why choose our SEO agency in Perth?

  • Perth’s most award-winning small SEO agency: Our campaigns have been recognised at the Global Search Awards, APAC Search Awards, and Search Engine Land Awards, proving our strategies compete (and win) at an international level.
  • Direct access to SEO specialists: No account managers. You work directly with the experts running your campaigns, ensuring faster responses, clear communication, and no loss in translation.
  • We do the work, not you: Unlike agencies that hand you a to-do list, we implement every change ourselves — from technical fixes to content and PR — so you see results without extra workload.
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How much does SEO cost?

SEO pricing isn’t one-size-fits-all. We offer packages based on hours because every website is unique. This model ensures your strategy remains flexible, scalable, and responsive to the specific needs of your site, rather than locking you into a rigid plan.

Low tier

$2,000/mo
10 hours per month

Medium tier

$4,000/mo
20 hours per month

High tier

$8,000/mo
40 hours per month

Low tier

$2,000/mo
10 hours per month

Medium tier

$4,000/mo
20 hours per month

High tier

$8,000/mo
40 hours per month

SEO case studies

Online Flooring Store, an Australian-owned e-commerce flooring retailer, partnered with us to overhaul its UX, site structure, SEO strategy. The result? Huge increases across all key metrics.

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We helped Physio & Exercise Lab, a local physio clinic, carve out a niche in Perth’s physiotherapy market, delivering a massive ROI.

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Our comprehensive SEO strategy transformed their online presence of Elite Tune, a local performance mechanic, massively increasing traffic and conversions over 12 months.

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Online Flooring Store, an Australian-owned e-commerce flooring retailer, partnered with us to overhaul its UX, site structure, SEO strategy. The result? Huge increases across all key metrics.

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Our comprehensive SEO strategy transformed their online presence of Elite Tune, a local performance mechanic, massively increasing traffic and conversions over 12 months.

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How we build award-winning SEO campaigns

  • The onboarding phase is essential for aligning the SEO strategy with your specific business goals. We start with a consultation to gather key information about your business, challenges, and objectives. This ensures that we set clear and realistic expectations, with a roadmap that is tailored to your needs.

    Initial consultation

    We begin by getting a deep understanding of your business. This includes:

    • Your business goals: We work with you to clarify whether you’re focused on brand awareness, lead generation, or sales growth.
    • Target audience analysis: We also gather insights into your target audience, their behaviours, pain points, and motivations.
    • Competitive landscape: Understanding your competitors allows us to create a strategy that targets untapped opportunities and positions you effectively in the market.

    Goal setting & KPIs

    We then identify the key performance indicators (KPIs) that will guide our efforts:

    SEO KPIs might include organic traffic growth, keyword rankings, and conversion rates.

    This ensures that we have clear, measurable goals to track and optimise for, leading to tangible business growth.

  • This phase builds a full understanding of your SEO position, competitor activity, and opportunities for growth across both search engines and AI platforms. The insights shape a tailored roadmap for implementation.

    Current performance review

    We establish a baseline to measure progress, looking at factors including:

    • Organic traffic, engagement, and conversions
    • Index coverage and crawl stats
    • Site speed and Core Web Vitals
    • Current keyword rankings and share of voice
    • Branded vs non-branded visibility
    • Conversion tracking accuracy

    Keyword research

    We identify the terms your customers use and the intent behind them, with activities such as:

    • Discovery using SEMrush, Search Console, and other tools
    • Categorising keywords by informational, navigational, and transactional intent
    • Entity optimisation to strengthen relevance in search and AI platforms
    • Prioritising quick wins alongside long-term strategic terms

    Competitor & market analysis

    We benchmark your site against competitors, assessing areas like:

    • Keyword rankings and SERP features
    • Content strategies and topical depth
    • Backlink and PR activity
    • Local presence and Google Business Profile visibility
    • GEO visibility in AI-driven search platforms

    Technical SEO audit

    We uncover technical issues that may restrict performance, such as:

    • Crawl errors, duplicate content, and redirects
    • Site architecture and internal linking structures
    • XML sitemaps, robots.txt, and canonicals
    • Structured data and schema implementation
    • HTTPS, security, and mobile usability

    Backlink & authority assessment

    We review authority signals to guide trust-building strategies, including:

    • Overall strength and quality of backlink profile
    • Identification of toxic or spammy links
    • Opportunities for digital PR and natural link acquisition
    • Benchmarking authority against competitors

    GEO review

    We assess how your site is currently represented across AI-driven platforms, looking at factors such as:

    • Visibility in Google AI Overviews, Bing Copilot, ChatGPT, Claude, and Perplexity
    • Clarity of entity associations (brand, services, locations)
    • Effectiveness of FAQ and conversational content
    • Topic hubs and authority signals influencing AI citations

    Output: a data driven roadmap

    All findings are consolidated into a prioritised plan, ensuring implementation is data-led and tailored to your specific business objectives.

  • With the insights gathered from research and analysis, we create a six-month SEO roadmap tailored to your business. The plan is built around the core building blocks of SEO, applied in different proportions depending on the needs of your website, competition, and goals.

    The building blocks of SEO strategy

    • On-page SEO: This focuses on refining the signals within your site so search engines and users clearly understand each page. Strategies here can include optimising titles and headings, restructuring URLs, strengthening internal linking, consolidating overlapping pages, and designing landing pages around high-intent keywords.
    • Off-page SEO: This builds authority and trust signals beyond your own domain. Approaches may include acquiring quality backlinks, running digital PR campaigns, earning thought-leadership placements, and forming partnerships that generate natural mentions in trusted publications.
    • Technical SEO: This ensures your site is fast, secure, and easy for search engines and AI platforms to crawl and index. It often involves tasks such as improving Core Web Vitals, managing crawl budgets, fixing indexation issues, implementing structured data, and planning seamless migrations.
    • Content development: This is about creating and refreshing assets that build topical authority and engage your audience. It can include developing hub-and-spoke content clusters, publishing comprehensive guides, optimising service pages, expanding FAQs, and updating existing content to maintain relevance.

    Advanced strategies we may implement

    Depending on your industry and goals, the strategy may also extend into areas such as:

    • Local SEO: Improving visibility in local search and maps through optimised landing pages, Google Business Profiles, and review generation.
    • Generative Engine Optimisation (GEO): Structuring content so it can be surfaced and cited in AI-driven platforms like Google AI Overviews, Bing Copilot, and ChatGPT.
    • eCommerce SEO: Optimising product and category pages, faceted navigation, and schema markup to capture more organic sales.

    From strategy to implementation

    The outcome of this stage is a six-month roadmap, prioritised for impact and flexibility. 

  • Once your 6-month strategy is approved, we move into implementation, executing the plan step by step and adapting as algorithms and market conditions evolve.

    SEO is not static — performance, competitors, and even your business goals evolve over time. That’s why monitoring is built into every campaign, ensuring our strategies continue to deliver measurable impact.

    Customised reporting

    Each month, we prepare a customised report that pulls data from multiple sources, including:

    • SEMrush: such as keyword movements, competitor benchmarks, and backlink insights.
    • Google Analytics: such as traffic trends, engagement metrics, and conversion performance.
    • Google Search Console: such as indexing status, query data, and search visibility.
    • Google Lighthouse: such as Core Web Vitals, speed scores, and accessibility checks.
    • Google Business Profile: such as profile interactions, review activity, and local map performance.

    Every report is tailored to your goals and preferred structure — whether that’s high-level business outcomes, granular SEO data, or a mix of both.

    Ongoing monitoring

    We don’t just report on results once a month; throughout the campaign we continuously monitor these platforms to measure the impact of our strategies. This helps us spot early trends, resolve issues quickly, and identify new opportunities before competitors do.

    Flexibility built in

    The best SEO strategies are adaptable. If your goals or circumstances change — or if our monitoring uncovers a better opportunity — we can pivot seamlessly. This ensures the strategy always stays aligned with what matters most to your business.

What our clients are saying

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102 GOOGLE REVIEWS
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100+ 5 star reviews

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David Hewson

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14/07/2025

Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen

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Luke from Retic Renovation

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14/06/2025

It’s early days, but working with Patrick from Digital Hitman has been an absolute breath of fresh air. He’s a real credit to the business — with his out-of-the-box thinking, creativity, and sensible approach, I’ve already been able to make a real impact across a number of areas. One of the things I appreciate most is that he actually gets things done — no fluffing about, just solid action and follow-through. I was about ready to throw in the towel on SEO before coming to Digital Hitman, but even in the short time I’ve been with them, the difference has been night and day. I’ve thoroughly enjoyed the experience so far and look forward to what’s ahead.

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Justine Jarratt

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14/06/2025

I recently had the pleasure of working with Digital Hitmen to build my company website, and I couldn’t be happier with the result. The team was incredibly easy to deal with—responsive, professional, and genuinely focused on making sure everything was exactly how I wanted it. Nothing was ever too much trouble, and they made all requested changes promptly and efficiently. The end product looks fantastic and represents my business perfectly. I highly recommend Digital Hitmen to anyone looking for a reliable and talented web development team.

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steve gago

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14/06/2025

Couldn’t be happier with my website redesigned to help with more attraction and conversions. Easy to communicate with.

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Mandi Fyfe

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14/06/2025

I met Brad during a workshop through the Fremantle Chamber of Commerce. He gave a full room of small to medium businesses a really good solid package of information, verbally and visually. This led me to engage with him and now Digital Hitmen are my Tech gurus. It is a process, and I find Brad and his team to be supportive and we are on a journey together. I would fully recommend Digital Hitmen to help to take your business to the next level. Especially if you are a luddite like me.

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Jennifer Naglan

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14/03/2025

Highly recommend Digital Hitmen. Very good to work with, professional and get the job done. Locally based which was importantly to us. They have a strong support team and are very knowledgeable and experienced.

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On-page SEO is the process of optimising the elements on individual web pages so search engines can understand them and users find them useful. When done well, it improves rankings, increases click-through rates, and ensures visitors are more likely to take action. It’s about aligning content with search intent, making pages easy to navigate, and signalling relevance in all the right places.

*But is not limited to:

  • Meta title and description optimisation for relevance and click-throughs
  • Heading structures (H1–H6) aligned to keywords and readability
  • Clean, SEO-friendly URL structures
  • Internal linking to spread authority and guide users to conversion pages
  • Image optimisation (alt text, compression, lazy loading, schema)
  • Optimised page layout and UX with clear CTAs
  • Page-level schema (FAQ, product, service, reviews, how-to)
  • Mobile usability enhancements
  • Content alignment with keyword and entity research
  • Lead-generation landing pages designed for conversions
  • Ongoing testing and refinement for higher engagement

Off-page SEO focuses on everything outside your own website that signals credibility to search engines. Things like high-quality backlinks, brand mentions, and PR coverage act as endorsements, showing that your business is respected and relevant. The stronger your authority, the more competitive you become in rankings.

*But is not limited to:

  • Building a natural, healthy backlink profile
  • Digital PR campaigns to earn high-authority media coverage
  • Targeted link building through outreach and partnerships
  • Guest posting and thought-leadership placements
  • Attracting organic links through high-value content and research
  • Local citations and directory listings
  • Social media signals that drive awareness and brand mentions
  • Monitoring backlink profiles to remove harmful links
  • Competitor link gap analysis to uncover new opportunities

Content is the driver of SEO visibility and trust. High-quality blogs, guides, and service pages capture searches across the buyer journey — from research to purchase. By answering questions and demonstrating expertise, content increases your authority (crucial for ranking) and encourages readers to convert.

*But is not limited to:

  • Blog posts that answer customer questions and build authority
  • In-depth guides, tutorials, and resources for informational searches
  • Service and product page copywriting for commercial-intent searches
  • Hub-and-spoke content structures to build topical authority
  • FAQs that target long-tail queries and improve engagement
  • Case study and testimonial pages for credibility
  • Refreshing and consolidating old content to maintain rankings
  • Content optimised for inclusion in AI-driven search (e.g., SGE, ChatGPT)
  • Visual elements (tables, charts, graphics) to improve user experience
  • Clear CTAs embedded in content to guide users towards enquiries

Technical SEO is the behind-the-scenes optimisation that allows search engines to crawl, index, and rank your site effectively. A technically sound site is faster, easier to use, and more trustworthy, which directly impacts visibility and conversions.

But is not limited to:

  • Site speed optimisation and Core Web Vitals improvements
  • Mobile responsiveness and mobile-first indexing readiness
  • Crawl error resolution (broken links, redirect chains, duplicate content)
  • XML sitemap and robots.txt optimisation
  • Canonical tags to prevent duplication
  • Structured data and schema markup implementation
  • Log file analysis to monitor crawling behaviour
  • Site architecture planning for better hierarchy and navigation
  • HTTPS security and SSL implementation
  • SEO-friendly website migrations that preserve rankings
  • Technical audits and ongoing monitoring

Local SEO connects your business with nearby customers searching for your services. By strengthening your local presence across things like Google Business Profiles, directories, and service-area pages, you generate more calls, bookings, and in-person visits.

*But is not limited to:

  • Google Business Profile optimisation (categories, services, branding)
  • LocalBusiness schema markup
  • Location-specific service or suburb landing pages
  • Review acquisition strategies to boost trust and conversions
  • NAP (name, address, phone) consistency across directories
  • Geo-targeted keyword optimisation
  • Local citation building and monitoring
  • Engaging local photos, updates, and posts on GBP
  • Tracking local pack performance and reporting improvements

eCommerce SEO makes your products and categories more discoverable when buyers are ready to purchase. By fixing structure, optimising key pages (products, categories, brands), and targeting commercial-intent keywords, your store gains qualified traffic and increased sales.

*But is not limited to:

  • Optimising product page titles, descriptions, and images
  • Category and collection page optimisation
  • Product schema (price, availability, reviews) for enhanced listings
  • Fixing faceted navigation and duplicate content issues
  • Site structure improvements for large catalogues
  • Keyword research targeting transactional terms
  • Integrating user-generated content such as reviews
  • Internal linking from content to product pages
  • Blog strategies supporting product discovery
  • Conversion optimisation for checkout flow

Generative engine optimisation (GEO) involves preparing your content to be discovered, cited, and surfaced by AI-powered search tools and LLMS (like ChatGPT). By structuring content in ways these systems can easily interpret, you expand your reach beyond traditional search engines and ensure your business remains visible wherever customers are looking for answers.

*But is not limited to:

  • Optimising content for generative search platforms such as Google SGE, Bing Copilot, ChatGPT, Claude, and Perplexity
  • Structuring content around natural language and conversational queries
  • Building FAQ-rich sections designed to be cited by AI assistants
  • Strengthening entity-based optimisation so your brand is clearly understood
  • Creating topic authority hubs that AI tools recognise and reference
  • Using schema and structured data to improve machine readability
  • Monitoring traffic from AI platforms and refining content for higher inclusion rates

Website migrations are often essential when businesses rebrand, change domains, upgrade platforms, or redesign their site for better performance. Done well, a migration not only preserves your existing search visibility but can also unlock opportunities for stronger growth on the new site.

*But is not limited to:

  • Pre-migration audits to benchmark performance and identify improvement areas
  • URL and redirect mapping to ensure authority and equity are carried over
  • Technical setup including XML sitemaps, robots.txt, canonicalisation, and hreflang where relevant
  • Content migration checks to avoid duplication, broken links, or missing pages
  • Schema and structured data validation to maintain rich results and visibility
  • Optimising site architecture for both crawl efficiency and user navigation
  • Reviewing and configuring analytics, tracking, and
    conversion goals pre- and post-launch
  • Post-migration monitoring of rankings, indexation, crawl behaviour, and Core Web Vitals
  • Ongoing optimisation to ensure the new site doesn’t just preserve visibility but performs better than the old one

SEO consulting gives you expert-led advice without a full agency commitment. It’s designed to provide clarity, uncover opportunities, and set a clear roadmap so you can confidently move forward with the right SEO priorities.

*But is not limited to:

  • Comprehensive SEO audits and performance reviews
  • Tailored strategy recommendations aligned to business goals
  • Competitor and market analysis for benchmarking
  • Keyword, content, and technical opportunity identification
  • Training and support for in-house marketing teams
  • Ongoing advisory and campaign monitoring
  • Second opinions to validate or refine existing strategies

SEO by platform

  • WordPress is one of the most flexible platforms (and our most recommended), but that flexibility often leads to challenges like plugin bloat, inconsistent site structures, and performance issues. Our team has extensive experience working within WordPress environments — from technical optimisation and Core Web Vitals improvements to content structuring and schema setup — ensuring your site makes the most of its capabilities while avoiding common pitfalls.

  • WooCommerce is a robust eCommerce solution, but it can create SEO challenges such as duplicate content, complex product filtering, and under-optimised product data. We provide WooCommerce-specific SEO strategies that can include optimising category and product pages, refining faceted navigation, implementing structured data, and improving crawl efficiency, all designed to turn organic visibility into more sales.

  • Wix offers convenience and ease of use, but many businesses find themselves limited by template restrictions, site speed concerns, or gaps in technical SEO functionality. We understand how to work within Wix to unlock greater visibility, whether that’s through on-page optimisation, improving internal linking, enhancing mobile performance, or applying creative solutions around platform limitations.

  • Shopify is a leading platform for online stores, but issues like duplicate URLs, thin product content, and limited technical control can hold sites back. Our Shopify SEO expertise covers everything from improving site architecture and collection structures to implementing structured data and scaling content strategies that grow organic traffic alongside paid campaigns.

  • Squarespace is known for design, but SEO is often overlooked due to rigid templates, slower page speeds, or limited schema options. We help Squarespace sites perform better in search by addressing both design-related constraints and underlying technical elements, while also building content and authority strategies that drive sustainable organic growth.

SEO by business size

Small businesses often struggle with visibility against larger competitors and need strategies that generate results without wasted spend. We focus on building strong SEO foundations that make you easy to find in your local market and trusted by customers. This can include optimising Google Business Profiles, developing service pages, creating locally targeted content, and building reviews and authority signals that establish credibility.

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Medium-sized businesses are often looking to expand beyond their immediate market, while balancing efficiency and return on investment. SEO at this stage can involve scaling content into new product areas or geographies, improving site architecture to handle growth, refining technical performance, and strengthening authority through digital PR and link building. We help medium businesses position themselves to compete with both smaller agile players and established brands.

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Enterprises face challenges of scale, complexity, and fierce competition. Large websites can struggle with duplication, technical inefficiencies, and missed opportunities in AI-driven search. Our enterprise SEO campaigns can include large-scale audits, automation of recurring tasks, advanced schema, integration of SEO into product and dev cycles, and reinforcement of E-E-A-T across all content. Strategies also extend into GEO, ensuring enterprise brands remain visible across both traditional search engines and emerging AI platforms.

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Franchise SEO requires balancing national brand authority with strong local visibility for each location. Common challenges include inconsistent local listings, duplicate content, and fragmented review management. We create scalable frameworks that support both brand and franchisee success, including standardising Google Business Profiles, creating unique local landing pages, implementing structured data, and developing content strategies that highlight each location’s expertise while reinforcing the parent brand.

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Small businesses often struggle with visibility against larger competitors and need strategies that generate results without wasted spend. We focus on building strong SEO foundations that make you easy to find in your local market and trusted by customers. This can include optimising Google Business Profiles, developing service pages, creating locally targeted content, and building reviews and authority signals that establish credibility.

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online traffic
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Medium-sized businesses are often looking to expand beyond their immediate market, while balancing efficiency and return on investment. SEO at this stage can involve scaling content into new product areas or geographies, improving site architecture to handle growth, refining technical performance, and strengthening authority through digital PR and link building. We help medium businesses position themselves to compete with both smaller agile players and established brands.

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Enterprises face challenges of scale, complexity, and fierce competition. Large websites can struggle with duplication, technical inefficiencies, and missed opportunities in AI-driven search. Our enterprise SEO campaigns can include large-scale audits, automation of recurring tasks, advanced schema, integration of SEO into product and dev cycles, and reinforcement of E-E-A-T across all content. Strategies also extend into GEO, ensuring enterprise brands remain visible across both traditional search engines and emerging AI platforms.

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Franchise SEO requires balancing national brand authority with strong local visibility for each location. Common challenges include inconsistent local listings, duplicate content, and fragmented review management. We create scalable frameworks that support both brand and franchisee success, including standardising Google Business Profiles, creating unique local landing pages, implementing structured data, and developing content strategies that highlight each location’s expertise while reinforcing the parent brand.

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About our SEO agency in Perth

Founded in 2016, Digital Hitmen has grown into the most award-winning SEO agency in Perth, with recognition from global organisations such as the APAC Search Awards, Global Search Awards, and Search Engine Land Awards.

Our boutique offerings focus on SEO, PPC, and web design strategies that drive measurable growth and are delivered by SEO specialists with the future in mind, not just the present.

Whether you’re a local business looking to dominate your area or an eCommerce brand targeting growth across Australia, we have the expertise, tools, and proven results to help you outperform competitors and achieve long-term success.

SEO guide

SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher in search engines like Google and AI-driven platforms such as ChatGPT, Bing Copilot, and Perplexity. It covers everything from fixing technical issues and writing content to earning backlinks and building trust signals. The goal is simple: attract more qualified visitors who are actively searching for what you offer.

An SEO agency is a team of specialists who help businesses improve their visibility on search engines and AI-driven platforms. The goal is to attract more qualified visitors, generate leads or sales, and build long-term authority online.

A good SEO agency doesn’t just chase rankings — it takes a strategy-first approach that can include technical improvements, on-page optimisation, content creation, authority building, and local SEO. Agencies also provide reporting and ongoing guidance so you can see how SEO contributes to measurable business growth.

At Digital Hitmen, we go further by offering award-winning expertise, transparent strategies, and direct access to the specialists doing the work — not account managers.

SEO works by making your website easier for search engines and AI platforms to understand, while also making it more valuable for users. It involves many different strategies working together. Some of these include:

  • Technical SEO: Improving site speed, structure, and crawlability
  • On-page SEO: Optimising titles, headings, content, and internal links
  • Content: Creating blogs, guides, and service pages that answer user questions
  • Off-page SEO: Building authority through backlinks, PR, and mentions
  • Local SEO: Increasing visibility for location-based searches

When these elements (and many others) are aligned, search engines are more likely to rank your site higher, and users are more likely to convert into customers.

SEO provides long-term, compounding benefits that complement. Unlike paid campaigns that generate immediate results but stop when the budget does, SEO continues to build momentum over time. Some of the benefits include:

  • Consistent, high-quality traffic without relying solely on ad spend
  • Increased visibility in both search engines and AI-driven platforms
  • Stronger credibility and trust for your brand
  • More enquiries, leads, or sales from people already searching for your services
  • A better user experience through improved site speed, navigation, and structure
  • Cost efficiency over the long term as organic visibility continues to grow

SEO (search engine optimisation) and SEM (search engine marketing) both aim to improve your visibility in search engines, but they differ significantly in approach:

  • SEO focuses exclusively on driving organic (unpaid) traffic. It involves optimising your website’s content, technical elements, and backlinks to improve rankings naturally. SEO delivers long-term, sustainable growth but takes time and ongoing effort to see results.
  • SEM, on the other hand, combines SEO and PPC (paid advertising). PPC advertising involves bidding on keywords so your ads appear prominently in search results. This delivers immediate visibility, traffic, and measurable results—ideal for short-term goals, competitive markets, or new product launches.

SEO is not an overnight tactic; it’s a long-term strategy. For most businesses, noticeable improvements appear within 3–6 months, with stronger results compounding over 6–12 months. Timelines depend on factors like competition, website health, and how much work has already been done. The advantage is that once you build authority and rankings, results are far more sustainable than paid ads.

SEO is valuable for any organisation that wants to be discovered online, build credibility, and attract customers through search engines or AI platforms. It isn’t limited to a certain size of business or industry — it applies just as much to local trades and healthcare providers as it does to national eCommerce brands, B2B companies, or global enterprises.

Some examples of where SEO makes a measurable difference include:

  • Local service providers such as clinics, trades, and hospitality venues wanting more enquiries from people nearby.
  • Professional services like law firms, accountants, consultants, and recruiters needing to stand out in competitive markets.
  • eCommerce and retail stores, where things like optimised product and category pages drive ongoing sales.
  • Specialist and niche industries including healthcare, education, technology, and mining, where authority and trust matter most.
  • B2B and enterprise companies that need to be visible at every stage of a complex buyer journey.
  • News websites looking to increase the visibility of their articles

In reality, if your customers search for information, products, or services online, SEO can help you connect with them.

We work across a huge range of industries, applying proven SEO principles tailored to each sector’s needs. Some of the sectors we’ve delivered strong results in include:

  • Trades & construction (plumbing, electrical, concreting, roofing, mechanics)
  • Professional services (accounting, law, consulting, IT, HR)
  • Healthcare & wellness (physiotherapy, dental, chiropractic, optometry, aged care)
  • Finance & insurance (tax, lending, insurance, financial planning)
  • Retail & eCommerce (fashion, automotive, consumer products)
  • Hospitality & lifestyle (cafés, restaurants, tourism, events)
  • Mining & resources (specialist recruitment, news platforms, equipment suppliers)
  • Education & training (schools, RTOs, training providers)

As said previously, we can work across every market, and we adapt strategies to your business.

We optimise websites across all major platforms and CMSs, including:

  • WordPress
  • Shopify
  • WooCommerce
  • Wix
  • Squarespace

Our technical SEO experience means we can adapt strategies to almost any platform, ensuring your site performs at its best regardless of the technology behind it.

Both Google and Bing use hundreds of ranking factors, but they weigh them differently — Google leans more on semantic understanding and AI-driven context, while Bing still rewards clearer keyword targeting and traditional optimisation signals.

  • Google SEO: Google’s algorithm is highly advanced, using natural language processing, machine learning, and entities to interpret context and intent. Key signals include E-E-A-T (Experience, Expertise, Authoritativeness, Trust), high-quality backlinks, mobile-first indexing, Core Web Vitals, structured data, and topical authority.
  • Bing SEO: Bing has made big strides but still tends to place more emphasis on exact-match domains, keyword usage in meta tags, and straightforward on-page optimisation than Google. It also integrates tightly with Microsoft’s ecosystem (Windows, Edge, Office, Copilot). Backlinks and content quality remain just as important.

It’s crucial to optimise for both Google and Bing. Google remains the dominant search engine, but Bing powers Microsoft Copilot and many large language models (LLMs) such as ChatGPT, which means Bing optimisation directly impacts AI-driven visibility.

We build strategies that perform strongly across both platforms, combining technical optimisation, authority building, and entity-based SEO to maximise visibility in Google, Bing, and AI-driven environments.

Yes, SEO is one of the best investments a small business can make. It helps you compete with larger players by focusing on local visibility and high-impact keywords. Even with a modest budget, SEO can bring in consistent enquiries, increase brand trust, and reduce reliance on paid ads. Unlike short-term campaigns, SEO builds momentum over time, giving small businesses long-term visibility and growth. 

While larger competitors may dominate for some more competitive keywords, there are always ways to work around this and deliver exceptional, business-changing results.

We use a combination of industry-leading tools to deliver the best results:

  • SEMrush for competitor analysis, keyword tracking, and site audits
  • Google Analytics (GA4) to measure traffic, conversions, and user behaviour
  • Google Search Console (GSC) to monitor indexing, queries, and search performance
  • Google Lighthouse to test site speed, Core Web Vitals, and technical performance
  • Agency Analytics to bring all data together in clear, customised reports
  • This toolkit ensures every campaign is backed by accurate data and transparent reporting.

While larger competitors may dominate for some more competitive keywords, there are always ways to work around this and deliver exceptional, business-changing results.

You’ll receive a custom SEO report every month. These reports pull data from SEMrush, Google Analytics, Google Search Console, and Google Lighthouse, with all the insights compiled through Agency Analytics. Each report is designed around your business goals, so you see exactly what’s working, where improvements are happening, and what the next priorities are.

Keyword research is the process of finding the search terms your potential customers are using on Google, Bing, and AI platforms. It’s about identifying not just high-volume terms, but also the specific phrases that match buying intent, local searches, and informational needs. This allows us to create content and campaigns that connect directly with your audience at every stage of their journey.

Effective keyword research goes beyond pulling a list of high-volume terms. A thorough process includes:

  • Analysing what your customers are actually searching for
  • Reviewing competitors to spot gaps and opportunities
  • Grouping keywords into themes (e.g. informational, navigational, commercial)
  • Prioritising based on intent, difficulty, and potential ROI
  • Mapping keywords to specific pages on your site

This ensures your content strategy targets the right searches that will bring qualified visitors, not just traffic for the sake of traffic.

An SEO audit is a comprehensive review of your website to uncover issues that may be holding back performance. A proper audit typically involves:

  • Technical checks for crawl errors, speed, mobile usability, Core Web Vitals, indexing issues
  • On-page analysis of titles, headings, content quality, internal linking
  • Content review, checking for relevance, duplication, topical authority, freshness
  • Off-page signals analysis (backlinks, mentions, and domain authority)
  • Analytics review to assess user behaviour, conversions, and engagement

The outcome is a clear, prioritised action plan showing what changes will have the biggest impact on your search visibility and results.

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Tell us about your online business goals. Fill in the form or give us a call on 1300 615 252.

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