SEO » eCommerce SEO
Our award-winning experts deliver eCommerce SEO in Perth that strengthens your product and category content, improves commercial search relevance, and removes the technical and structural barriers stopping your store from ranking and converting.
We enhance product titles, metadata, structured content, and internal linking to match high-intent search behaviour. This increases visibility for commercial keywords and removes friction in the customer journey, helping more shoppers convert.
Your category pages carry the most ranking power. We ensure your ranking potential is maximised through category optimisation and expansion, filters, faceted navigation, and contextual content so Google can interpret your range clearly and customers can find products with less effort.
We optimise your full site layout, URL structure, navigation pathways, internal linking, and crawl depth. This helps search engines crawl efficiently, strengthens topical relevance, and guides users smoothly from discovery to checkout.
We resolve crawl issues, indexation gaps, duplicate content, JavaScript rendering problems, and schema errors. The result is a fast, stable, search-friendly store that performs better for both bots and buyers.
We help your store earn high-quality mentions and links through authoritative content, brand positioning, and natural link acquisition. This builds domain authority, increases visibility for competitive terms, and strengthens long-term ranking stability.
We refine navigation, visual hierarchy, button placement, product discovery elements, and mobile responsiveness to reduce friction and boost engagement. A smoother UX keeps shoppers on site longer and supports higher conversion rates across both category and product pages.
We refine your page layouts, CTAs, messaging hierarchy, and trust elements to increase conversions without increasing traffic. This includes repositioning value statements, improving CTA clarity, reducing friction, and ensuring that your on-page content guides users toward taking action. CRO transforms your organic traffic into measurable business results.
We build buying guides, collection hubs, FAQs, and blog content that targets transactional intent. This positions your brand as the expert and drives users deeper into your product ecosystem.
We manage and optimise your Google Merchant Centre account, ensuring that your product listings are correctly configured for Google Shopping ads and organic search. From feed setup to custom attributes and data optimisation, we help maximise your visibility and performance in Google’s shopping ecosystem.
Our eCommerce SEO services ensure your products rank highly in organic search without relying on paid ads. By optimising your product titles, descriptions, images, and schema, we enhance your product listings' discoverability, driving traffic and conversions with long-term, sustainable results.
Perth’s most award-winning small SEO agency: Recognised by major institutions including Search Engine Land, Global Search Awards, and Global Digital Excellence Awards for excellence in search marketing.
Direct access to your SEO specialist: You work one-on-one with experts who have transformed complex online stores into industry-leading growth engines, including brands like Super Bock and Kitchen Warehouse.
No long-term lock-in contracts: Our partnerships begin with a 6-month sprint to build traction, then move to a flexible month-to-month arrangement you can cancel anytime. SEO is a marathon, but this sprint gets you up and running fast.
Online Flooring Store, an Australian-owned e-commerce flooring retailer, partnered with us to overhaul its UX, site structure, SEO strategy. The difference we made was night and day.
11/12/2025
For any small business, strong online presence is crucial in today's competitive market. After almost a year working with Brad and team at Digital Hitmen, I can confidently say they have been an invaluable part of our growth @Skin Culture Perth. The team is professional, reliable and most importantly results driven, helped me to reach more clients, build up our brand and stand out online. For any small business looking to grow and succeed online I can't recommend Digital Hitmen highly enough!
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20/09/2025
Digital Hitmen have worked with us consistently over the past year in the highly technical field of optometry and allied health. In that time, our organic web traffic has doubled, and direct enquiries for the specialised services that we offer have increased significantly. We are impressed with their results, in particular, the tireless work ethic and expertise of our SEO executive, Ghazy Aziz.
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17/09/2025
The crew at Digital Hitmen have been great. Always happy to assist us with updates and changes, and it's been amazing the traction Brad and Ghazy have been able to generate for our brand.
06/08/2025
Attended a SEO Masterclass presented by Brad, very educational. Brad is clearly an expert in this field! Thanks Brad !
14/07/2025
Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen
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17/06/2025
Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen
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eCommerce SEO brings more high-intent shoppers to your store without relying on paid ads. By improving visibility for commercial keywords, you attract customers who are already ready to buy, increasing revenue sustainably.
When your products rank naturally, you rely less on expensive paid channels. Strong SEO reduces cost per acquisition over time and stabilises your marketing spend, giving you a predictable flow of customers.
SEO improvements such as faster load times, clearer page structure, stronger navigation, and refined content make your store easier to use. A smoother experience keeps customers browsing longer and reduces drop-offs.
High rankings for competitive product and category terms positions your store as a trusted option in your market. Consistent visibility builds credibility and helps customers choose you over similar retailers.
SEO refines everything from product information to category structures to the placement of “buy now” buttons. This clarity helps customers understand your offer faster, removes friction, and increases add-to-cart and checkout completion rates, regardless of how they arrive.
While ads are great (and ideally partnered with SEO), only SEO compounds. As your site architecture, content, and authority grow, your rankings strengthen across thousands of product and category pages, creating a scalable foundation for future growth.
We start by understanding your market, your products, and how your customers actually search.
The audit stage uncovers everything blocking your store from ranking, being crawled, or converting properly.
This is where we turn the strategy into live changes across your store.
Measurement closes the loop and guides continuous improvement.
eCommerce SEO pricing isn’t one-size-fits-all. We offer packages based on hours because every website is unique. This model ensures your strategy remains flexible, scalable, and responsive to the specific needs of your site, rather than locking you into a rigid plan.
$2,000/mo
12 hours per month
$4,000/mo
25 hours per month
$7,500/mo
50 hours per month
Shopify is a strong choice for retailers who want a stable, user-friendly platform and fast time-to-market. We work extensively with Shopify and understand how to overcome its structural limitations, including rigid URL paths, constrained canonical control, limited filtering options and template-level schema restrictions. With the right setup, Shopify can deliver excellent results, but for highly complex catalogues or stores that rely heavily on organic search flexibility, WooCommerce often remains the superior long-term option.
Adobe Commerce, formerly Magento, is built for enterprise-level eCommerce. It provides unmatched extensibility for large catalogues, advanced inventory logic, complex integrations, and multi-store environments. However, it requires ongoing developer involvement and infrastructure investment. We work with Adobe Commerce stores that need sophisticated SEO strategy layered over custom architecture, ensuring performance remains strong despite the platform’s technical overhead.
Wix is usually suitable for very small eCommerce stores with simple needs, low SKU counts and minimal SEO goals. The platform’s flexibility is limited, particularly around speed, URL control, structured data, and category hierarchy. We work with Wix sites when appropriate, but as soon as the business grows or SEO becomes a core acquisition channel, we usually recommend migrating to WooCommerce for greater control and scalability.
Squarespace supports small, design-focused stores where aesthetics matter more than advanced eCommerce functionality. While we can optimise Squarespace, it has clear limitations with filtering, structured data, page speed and large-category management. It works for boutique brands, but once the store expands or requires deeper SEO capability, migrating to WooCommerce is almost always the logical next step.
Founded in 2016, Digital Hitmen has grown into the most award-winning SEO agency in Perth, with recognition from global organisations such as the Global Search Awards, Global Digital Excellence Awards, and Search Engine Land Awards.
Our boutique offerings focus on SEO, PPC, and web design strategies that drive measurable growth and are delivered by SEO specialists with the future in mind, not just the present.
Whether you’re a local business looking to dominate your area or an eCommerce brand targeting growth across Australia, we have the expertise, tools, and proven results to help you outperform competitors and achieve long-term success.
eCommerce SEO is the process of improving the visibility of your online store in search engines so more customers can find and buy your products. It involves optimising product pages, category structures, site speed, content, internal linking, technical health and user experience. The goal is simple: attract high-intent shoppers and convert them into sales without relying solely on paid ads.
SEO is essential for eCommerce because most shoppers begin their buying journey on Google. If your products and categories don’t appear when people search, competitors take the sale. Strong SEO reduces acquisition costs, increases organic revenue, improves site usability and gives your brand long-term visibility that compounds over time.
WooCommerce is the strongest platform for SEO because it gives you complete control over URLs, content, schema, technical setup, and category structure. Shopify can also perform well, but it has limitations in URL flexibility, canonical logic and template customisation. Platforms like Wix and Squarespace suit very small stores but become restrictive as SEO and catalogue complexity grow. Adobe Commerce (formerly Magento) is powerful for enterprise retailers with development resources in place.
Most eCommerce businesses benefit from both. SEO builds long-term, low-cost traffic and strengthens your site’s authority, while PPC provides immediate visibility, product testing opportunities and fast sales. Together they create a balanced acquisition strategy: PPC captures quick wins, and SEO reduces reliance on paid channels over time.
Effective eCommerce SEO requires a structured approach: detailed keyword and competitor research, technical auditing, fixing crawl and index issues, improving site architecture, optimising categories and product pages, enhancing UX, implementing schema, creating supporting content such as buying guides, and building authority through high-quality off-page signals. Each part must work together to drive rankings and conversions.
Start by improving core foundations: speed, mobile performance, URL structure and internal linking. Strengthen and expand your category pages with targeted keywords and useful content, and enrich product pages with detailed information, specifications, images and FAQs. Fix duplicate content issues, streamline navigation, refine schema markup, and build content clusters that support commercial pages. Continuous measurement and iteration is key as your catalogue and competition evolve.
You’ll receive a custom SEO report every month. These reports pull data from SEMrush, Google Analytics, Google Search Console, and Google Lighthouse, with all the insights compiled through Agency Analytics. Each report is designed around your business goals, so you see exactly what’s working, where improvements are happening, and what the next priorities are.
We structure campaigns to use most of your allocated hours each month, with a small buffer set aside for specific client requests or urgent needs. Any unused buffer hours don’t roll over to the next month.
No. However, SEO work involves a lot of behind-the-scenes activity, and we operate from an approved strategy to keep campaigns moving forward, so if you’re too busy to check in, we continue implementing actions that drive results.
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