SEO » Off-page SEO
Our award-winning experts provide off-page SEO in Perth that builds trust, earns authority, and strengthens your site’s ability to rank. Our approach focuses on natural backlinks, digital PR, and brand signals that boost relevance and remove the authority gaps holding your pages back.
We attract high-quality, contextually relevant backlinks that strengthen your domain authority without relying on paid schemes or spam tactics. Our focus is on earning links from reputable websites within your niche that reinforce your credibility in Google’s eyes. This boosts your ability to outrank competitors on commercial keywords and helps your content gain long-term stability in search results.
We develop strategic PR angles that position your business as newsworthy. This earns coverage on authoritative publications, industry sites, and relevant media outlets. These placements deliver powerful backlinks, amplify brand visibility, and increase trust signals that search engines use to assess expertise and relevance.
Through careful prospecting, we build relationships with relevant websites, partners, and industry platforms. This earns placements that match your audience and strengthens your authority across niche topics. These targeted opportunities help fill link gaps, improve competitive standing, and support broader ranking goals.
We secure guest posts on reputable, topic-aligned sites to establish your expertise and attract referral traffic. These placements strengthen your brand voice, expand your reach, and build a natural backlink profile that improves the ranking potential of your core landing pages.
We create high-value assets such as research pieces, data-driven insights, tutorials, and guides designed to attract organic links over time. When your content is referenced by other sites, it compounds your authority and delivers long-term off-page SEO benefits without ongoing outreach.
For local businesses targeting local customers, we build accurate and consistent citations across trusted directories. These reinforce your location signals, support Google Business Profile rankings, and increase your visibility in local packs and map results.
Social signals do not directly influence rankings, but they do influence visibility. When your content gains traction across social platforms, it drives brand mentions, referral traffic, and link opportunities. This helps Google recognise your business as active, relevant, and talked about in your market.
We continuously audit your backlink profile to identify and disavow harmful or spammy links before they impact rankings. This proactive monitoring keeps your authority clean, stable, and aligned with Google’s quality standards.
We analyse the backlink profiles of top competitors to identify gaps, strengths, and missed opportunities. This informs a targeted link acquisition plan that helps you compete more effectively on the keywords that matter most to your business.
Perth’s most award-winning small SEO agency: Recognised by major institutions including Search Engine Land, Global Search Awards, and Global Digital Excellence Awards for excellence in search marketing.
Direct access to your SEO specialist: You work one-on-one with an expert — not an account manager — so nothing gets lost in translation.
No long-term lock-in contracts: Our partnerships begin with a 6-month sprint to build traction, then move to a flexible month-to-month arrangement you can cancel anytime. SEO is a marathon, but this sprint gets you up and running fast.
Off-page SEO builds the authority signals Google relies on to decide which sites deserve top positions. Strong backlink profiles and brand mentions make your pages more competitive, helping you appear above rivals for valuable keywords.
Authoritative backlinks act as endorsements that increase your site’s trust and credibility. As your domain authority grows, all your pages benefit, making it easier to rank new content and outperform established competitors.
With improved authority and visibility, your website attracts more qualified visitors. These are users actively searching for solutions you offer, leading to higher engagement and stronger conversion potential.
When respected websites reference or feature your business, it reinforces your reputation in the eyes of customers. This social proof builds trust and positions your brand as a recognised leader in your sector.
Unlike spammy links or short-term tactics, natural-looking off-page SEO compounds over time. Each earned link continues to support your rankings, helping you build a durable competitive advantage that lasts.
Strong off-page signals such as brand mentions, citations, and authoritative backlinks significantly improve your visibility in AI-driven search experiences including AI Overviews, ChatGPT, and Gemini.
11/12/2025
For any small business, strong online presence is crucial in today's competitive market. After almost a year working with Brad and team at Digital Hitmen, I can confidently say they have been an invaluable part of our growth @Skin Culture Perth. The team is professional, reliable and most importantly results driven, helped me to reach more clients, build up our brand and stand out online. For any small business looking to grow and succeed online I can't recommend Digital Hitmen highly enough!
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20/09/2025
Digital Hitmen have worked with us consistently over the past year in the highly technical field of optometry and allied health. In that time, our organic web traffic has doubled, and direct enquiries for the specialised services that we offer have increased significantly. We are impressed with their results, in particular, the tireless work ethic and expertise of our SEO executive, Ghazy Aziz.
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17/09/2025
The crew at Digital Hitmen have been great. Always happy to assist us with updates and changes, and it's been amazing the traction Brad and Ghazy have been able to generate for our brand.
06/08/2025
Attended a SEO Masterclass presented by Brad, very educational. Brad is clearly an expert in this field! Thanks Brad !
14/07/2025
Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen
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17/06/2025
Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen
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Online Flooring Store, an Australian-owned e-commerce flooring retailer, partnered with us to overhaul its UX, site structure, SEO strategy. The difference we made was night and day.
We implemented a comprehensive strategy to enhance Discovery Alert’s visibility and engagement, focusing on AI optimisation, on-page SEO, and E-E-A-T signals.
Our comprehensive SEO strategy transformed their online presence of Elite Tune, a local performance mechanic, massively increasing traffic and conversions over 12 months.
Online Flooring Store, an Australian-owned e-commerce flooring retailer, partnered with us to overhaul its UX, site structure, SEO strategy. The difference we made was night and day.
We implemented a comprehensive strategy to enhance Discovery Alert’s visibility and engagement, focusing on AI optimisation, on-page SEO, and E-E-A-T signals.
Our comprehensive SEO strategy transformed their online presence of Elite Tune, a local performance mechanic, massively increasing traffic and conversions over 12 months.
We review the backlink profiles, PR activity, content assets, and brand signals of your top competitors. This shows what types of links, placements, and mentions are helping them rank and where authority gaps exist for your site to capitalise on.
We uncover the domains, publications, and platforms linking to competitors but not to you. This reveals clear opportunities for targeted outreach, PR, and link-attraction content that can lift your authority faster.
We build a structured list of relevant websites, industry platforms, journalists, and content formats aligned with your niche. Each prospect is categorised by relevance, authority, and likelihood of link acquisition.
We identify the sites, communities, and media sources your audience already relies on. This ensures your off-page strategy earns links where real users engage, not just where links are easy to obtain.
We analyse every existing link to assess quality, topical relevance, authority, anchor text patterns, and potential risk factors. This establishes your current domain strength and any vulnerabilities.
We detect spammy, manipulative, or irrelevant backlinks that may harm performance. These are flagged for removal or disavowal to protect long-term ranking stability.
We assess your NAP consistency (business name, address, phone number) across directories, business listings, and third-party platforms. Incorrect or inconsistent details weaken trust signals and damage local SEO.
We review brand mentions, social activity, community engagement, and PR visibility to understand your broader online footprint. This shapes opportunities for stronger brand reinforcement.
We compare your referring domains, authority scores, and link velocity with direct competitors. This helps set realistic targets and prioritise the most impactful tactics.
We execute targeted outreach, PR campaigns (when content is newsworthy), and relationship-based link-building to earn backlinks from reputable, industry-aligned sites. These links strengthen domain trust and improve ranking potential across all pages.
We secure placements on credible platforms where your expertise can shine. These articles build your reputation, expand reach, and provide high-quality contextual backlinks.
When applicable, we develop newsworthy stories, insights, or campaigns that attract media coverage. This earns powerful backlinks from high-authority publications and boosts brand visibility.
We produce research, tutorials, data-driven insights, or unique resources designed to earn links organically over time. These assets compound your authority with minimal ongoing outreach.
We build authoritative local listings and niche citations to reinforce location signals, support map pack rankings, and enhance overall trust.
We continually refine anchor text distribution, enhance link diversity, and ensure your backlink profile looks natural, balanced, and aligned with Google’s expectations.
We monitor everything from organic traffic to the bounce rate to validate whether changes are improving user experience.
We track ranking movement across primary and related keywords to measure the effectiveness of on-page updates over time.
We analyse whether users are moving more effectively between pages and reaching key conversion points.
We iterate titles, content, structure, and links as needed to reinforce growth and stay ahead of competitors.
During your campaign, we will prepare a comprehensive, monthly report with insights into the data from your SEO specialist.
SEO pricing isn’t one-size-fits-all. We offer packages based on hours because every website is unique. This model ensures your strategy remains flexible, scalable, and responsive to the specific needs of your site, rather than locking you into a rigid plan.
$750+GST/mo
DA 20–30
$1,250+GST/mo
DA 30–45
$1,750+GST/mo
DA 50–70+
Our natural backlinking strategies build safe, genuine authority over time, rather than leveraging outdated tactics like spammy, keyword-heavy anchors placed on cheap, low-quality websites that ultimately create risk instead of results.
Founded in 2016, Digital Hitmen has grown into the most award-winning SEO agency in Perth, with recognition from global organisations such as the Global Search Awards, Global Digital Excellence Awards, and Search Engine Land Awards.
Our boutique offerings focus on SEO, PPC, and web design strategies that drive measurable growth and are delivered by SEO specialists with the future in mind, not just the present.
Whether you’re a local business looking to dominate your area or an eCommerce brand targeting growth across Australia, we have the expertise, tools, and proven results to help you outperform competitors and achieve long-term success.
Off-page SEO refers to all the activities that happen outside your website to improve your authority, trust, and visibility. This includes backlinks, digital PR, brand mentions, and signals that show search engines your business is credible and relevant.
On-page SEO focuses on optimising elements on your website, such as content, metadata, headings, and internal links. Off-page SEO focuses on external signals like backlinks, PR coverage, citations, and brand mentions that validate your authority from outside sources.
A good SEO agency doesn’t just chase rankings — it takes a strategy-first approach that can include technical improvements, on-page optimisation, content creation, authority building, and local SEO. Agencies also provide reporting and ongoing guidance so you can see how SEO contributes to measurable business growth.
Search engines rely on external signals to determine whether a website deserves to rank above competitors. Strong off-page SEO shows that others trust your content, helping you achieve higher rankings, better visibility, and more organic traffic.
Focus on earning high-quality backlinks, securing PR coverage, improving your brand presence online, engaging on social platforms, building citations, and creating link-worthy content. The goal is to increase trust signals that search engines recognise and reward.
Key techniques include natural link building, digital PR, guest posting, citation building, social amplification, influencer collaborations, competitor link gap analysis, and creating content designed to attract organic backlinks.
Link building involves acquiring backlinks from other sites through outreach, PR, partnerships, or link-worthy content. Quality matters far more than quantity. Strong, relevant links improve authority, rankings, and organic visibility.
Yes, but only when done properly. Google continues to reward high-quality, naturally acquired backlinks. Paid links, spammy directories, and low-quality schemes are unsafe and ineffective. Sustainable link building remains one of the most influential ranking factors.
Put simply, focus on relevance, authority, and context. Earn links through digital PR, guest content, partnerships, unique insights, original research, and industry engagement. Avoid shortcuts and prioritise placements that genuinely add value to users.
Natural link building occurs when other websites reference or cite your content organically without paid incentives or manipulation. This usually happens when your content is genuinely useful, insightful, or newsworthy. These links are the safest and most powerful signals for SEO.
PR in SEO involves sharing stories, insights, or data that journalists and media outlets find valuable. When the media covers your business, you often earn authoritative backlinks and brand mentions, which significantly improve your site’s credibility and ranking potential.
Local citations are listings of your business details, such as name, address, and phone number, across directories and third-party platforms. Consistent citations help search engines verify your legitimacy and improve your local search visibility.
Citation flow is a metric that measures the influence or strength of websites linking to you. Higher citation flow indicates stronger authority, as it reflects the quantity and perceived quality of your backlinks.
External links are hyperlinks from other websites that point to your own. These links act as trust signals, helping search engines understand your relevance and authority within your industry. They are one of the most powerful off-page SEO factors.
You’ll receive a custom SEO report every month. These reports pull data from SEMrush, Google Analytics, Google Search Console, and Google Lighthouse, with all the insights compiled through Agency Analytics. Each report is designed around your business goals, so you see exactly what’s working, where improvements are happening, and what the next priorities are.
We structure campaigns to use most of your allocated hours each month, with a small buffer set aside for specific client requests or urgent needs. Any unused buffer hours don’t roll over to the next month.
No. However, SEO work involves a lot of behind-the-scenes activity, and we operate from an approved strategy to keep campaigns moving forward, so if you’re too busy to check in, we continue implementing actions that drive results.
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