SEO » On-page SEO
Our award-winning experts provide on-page SEO in Perth that strengthens your content, improves search relevance, and removes the barriers stopping your pages from ranking.
We optimise meta titles and descriptions so they reflect search intent with precision and compel users to click. Each tag is crafted to communicate value instantly, integrate priority keywords naturally, and improve your competitive edge in SERPs.
We refine, restructure, or expand page content so it meets the exact needs of the searcher. This includes strengthening depth, removing fluff, adding missing sections, and ensuring your content becomes the most comprehensive and satisfying result in its category.
We identify the highest-impact commercial and informational keywords, map them to the correct pages, and incorporate them naturally into your content. This ensures semantic alignment and maximises ranking potential across relevant search variations.
We optimise your H1, H2, and H3 structure so each section has a clear purpose and logical flow. This improves readability for users and helps search engines interpret your page more accurately.
We build strategic internal linking pathways that direct users to your most important services while distributing authority efficiently across your site. This strengthens your site architecture and improves the ranking performance of key commercial pages.
We optimise image filenames, alt text, and placement so each visual asset contributes to topic relevance and accessibility. This signals meaning to search engines, strengthens semantic understanding, and supports user experience, especially on content-dense pages.
We enhance formatting, spacing, sentence flow, and layout structure to improve user engagement and reduce cognitive load. Better readability leads to stronger behavioural metrics, which contribute to ranking improvements.
We refine your page layouts, CTAs, messaging hierarchy, and trust elements to increase conversions without increasing traffic. This includes repositioning value statements, improving CTA clarity, reducing friction, and ensuring that your on-page content guides users toward taking action. CRO transforms your organic traffic into measurable business results.
Perth’s most award-winning small SEO agency: Recognised by major institutions including Search Engine Land, Global Search Awards, and Global Digital Excellence Awards for excellence in search marketing.
Direct access to your SEO specialist: You work one-on-one with an expert — not an account manager — so nothing gets lost in translation.
No long-term lock-in contracts: Our partnerships begin with a 6-month sprint to build traction, then move to a flexible month-to-month arrangement you can cancel anytime. SEO is a marathon, but this sprint gets you up and running fast.
Google rewards pages that answer questions clearly and quickly. On-page SEO ensures your titles, headers, and content match the exact phrases and needs users are searching for.
Well-structured pages with refined headings, keywords, and metadata make it easy for search engines to interpret your content. This increases your eligibility for higher rankings and rich results.
Readable content, strategic formatting, internal linking, and stronger UX reduce bounce rates and increase time on page. These engagement signals reinforce your authority in Google’s eyes.
On-page SEO combined with CRO improves visibility and turns that visibility into measurable business outcomes. When your content is clear, compelling, and frictionless, more visitors become customers.
Search engines prefer sites that demonstrate expertise across a topic. On-page optimisation strengthens your topical signals and supports broader ranking growth across your entire site.
AI Overviews, generative answers, and semantic search all rely on clear, structured, intent-aligned content. Strong on-page SEO is now essential for appearing in these emerging formats.
11/12/2025
For any small business, strong online presence is crucial in today's competitive market. After almost a year working with Brad and team at Digital Hitmen, I can confidently say they have been an invaluable part of our growth @Skin Culture Perth. The team is professional, reliable and most importantly results driven, helped me to reach more clients, build up our brand and stand out online. For any small business looking to grow and succeed online I can't recommend Digital Hitmen highly enough!
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20/09/2025
Digital Hitmen have worked with us consistently over the past year in the highly technical field of optometry and allied health. In that time, our organic web traffic has doubled, and direct enquiries for the specialised services that we offer have increased significantly. We are impressed with their results, in particular, the tireless work ethic and expertise of our SEO executive, Ghazy Aziz.
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17/09/2025
The crew at Digital Hitmen have been great. Always happy to assist us with updates and changes, and it's been amazing the traction Brad and Ghazy have been able to generate for our brand.
06/08/2025
Attended a SEO Masterclass presented by Brad, very educational. Brad is clearly an expert in this field! Thanks Brad !
14/07/2025
Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen
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17/06/2025
Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen
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Online Flooring Store, an Australian-owned e-commerce flooring retailer, partnered with us to overhaul its UX, site structure, SEO strategy. The difference we made was night and day.
We implemented a comprehensive strategy to enhance Discovery Alert’s visibility and engagement, focusing on AI optimisation, on-page SEO, and E-E-A-T signals.
Our comprehensive SEO strategy transformed their online presence of Elite Tune, a local performance mechanic, massively increasing traffic and conversions over 12 months.
Online Flooring Store, an Australian-owned e-commerce flooring retailer, partnered with us to overhaul its UX, site structure, SEO strategy. The difference we made was night and day.
We implemented a comprehensive strategy to enhance Discovery Alert’s visibility and engagement, focusing on AI optimisation, on-page SEO, and E-E-A-T signals.
Our comprehensive SEO strategy transformed their online presence of Elite Tune, a local performance mechanic, massively increasing traffic and conversions over 12 months.
We review the top-performing pages for your target keywords to understand what Google is rewarding. This reveals content depth, structural patterns, user expectations, and opportunities to outperform what already ranks.
We determine what users are trying to achieve when they search. Whether they want information, comparison, or a service, this step guides how each page should be structured and what it must deliver to satisfy intent. It's a mistake to rely on tools for this information alone; you need to check the actual search results.
We assign primary and supporting keywords to specific URLs to avoid overlap and ensure every page has a clear purpose. This becomes the blueprint for your on-page optimisation strategy.
We assess whether metadata is unique, aligned with intent, and strong enough to earn clicks from SERPs. Weak or duplicated titles and descriptions are identified early.
We analyse H1–H3 formatting and page flow to confirm whether sections are organised logically and easy for search engines to interpret.
We identify thin content, missing topics, outdated sections, and areas where competitors provide more useful or detailed information.
We examine how well your content incorporates primary keywords and related terms that help search engines understand context.
We identify orphaned pages, weak link pathways, and opportunities to strengthen authority flow and navigation.
We flag inconsistent, overly long, or duplicated URLs and highlight any structural issues that undermine clarity or trust.
We rewrite metadata to reflect user intent, incorporate key terms naturally, and improve click-through rates.
We reorganise page headings to create a clear, search-friendly structure that improves both readability and topical alignment.
We expand, refine, and reorganise content so your page becomes the most complete and valuable version available on the topic.
We integrate primary keywords, supporting variations, and contextual phrases into key sections without forcing them.
We adjust formatting, break up long blocks, and improve flow so users stay engaged longer and interact more naturally.
We apply descriptive alt text, refine filenames, reposition images, and adjust file sizes to support both relevance and performance.
We add or refine strategic internal links to support high-value pages and improve crawl efficiency.
Where appropriate, we shorten and standardise URLs to improve clarity and search alignment.
We structure key sections so AI Overviews and featured snippets can extract concise, authoritative responses.
We monitor everything from organic traffic to the bounce rate to validate whether changes are improving user experience.
We track ranking movement across primary and related keywords to measure the effectiveness of on-page updates over time.
We analyse whether users are moving more effectively between pages and reaching key conversion points.
We iterate titles, content, structure, and links as needed to reinforce growth and stay ahead of competitors.
During your campaign, we will prepare a comprehensive, monthly report with insights into the data from your SEO specialist.
SEO pricing isn’t one-size-fits-all. We offer packages based on hours because every website is unique. This model ensures your strategy remains flexible, scalable, and responsive to the specific needs of your site, rather than locking you into a rigid plan.
$2,000/mo
12 hours per month
$4,000/mo
25 hours per month
$7,500/mo
50 hours per month
WordPress offers the strongest SEO foundation, but many sites still suffer from unstructured content, plugin bloat, and inconsistent page formatting that weakens relevance. We streamline your on-page setup by refining headings, metadata, internal linking, and content layout while removing unnecessary plugins that slow performance. The result is a clean, search-ready WordPress site that uses its SEO advantages to their full potential.
WooCommerce product and category pages often struggle with thin content, duplicated descriptions, and messy URL structures that dilute relevance. We optimise product metadata, enhance descriptions, implement clean URL conventions, and strengthen internal linking between categories and products. This gives your store clearer topical signals and improves visibility for commercially intent keywords.
Wix’s biggest challenge is rigidity. Many sites end up with limited control over metadata, headings, and content depth, making it harder to satisfy search intent. We work within Wix’s framework to optimise titles, descriptions, header hierarchy, content structure, and internal links so your pages communicate relevance far more effectively, despite platform limitations.
Shopify generates duplicate URLs, forces certain structural choices, and often leaves product pages light on content. We resolve duplication, improve product and collection content, refine metadata, and build an internal linking framework that strengthens authority. This ensures your store doesn’t just rely on technical performance but competes on content quality and relevance as well.
Squarespace’s visual focus can lead to image-heavy pages with weak headings, thin copy, and limited metadata control. We optimise titles, descriptions, header tags, image attributes, and content depth to ensure your pages balance design with strong search relevance. This turns a design-led site into one that is both beautiful and discoverable.
Adobe Commerce, formerly Magento, is built for enterprise-level eCommerce. It provides unmatched extensibility for large catalogues, advanced inventory logic, complex integrations, and multi-store environments. However, it requires ongoing developer involvement and infrastructure investment. We work with Adobe Commerce stores that need sophisticated SEO strategy layered over custom architecture, ensuring performance remains strong despite the platform’s technical overhead.
Founded in 2016, Digital Hitmen has grown into the most award-winning SEO agency in Perth, with recognition from global organisations such as the Global Search Awards, Global Digital Excellence Awards, and Search Engine Land Awards.
Our boutique offerings focus on SEO, PPC, and web design strategies that drive measurable growth and are delivered by SEO specialists with the future in mind, not just the present.
Whether you’re a local business looking to dominate your area or an eCommerce brand targeting growth across Australia, we have the expertise, tools, and proven results to help you outperform competitors and achieve long-term success.
On-page SEO is the process of optimising the content and structure of individual webpages so search engines can understand them clearly and rank them higher. It includes titles, descriptions, headings, keywords, internal links, readability, and content quality.
On-page SEO focuses on optimising elements on your website such as content, metadata, structure, and internal linking. Off-page SEO focuses on signals outside your website such as backlinks, digital PR, brand mentions, and authority building. Both work together to improve visibility and trust.
Key on-page factors include titles, meta descriptions, header tags, keyword usage, content quality, internal linking, URL structure, alt text, image optimisation, page formatting, readability, and intent alignment. These signals help search engines determine relevance and ranking strength.
On-page SEO ensures your content matches search intent, is easy to understand, and provides a strong user experience. This improves rankings, click-through rates, engagement, and conversions. Without strong on-page optimisation, even the best technical or off-page strategy cannot perform at its highest potential.
On-page SEO works by making your pages clearer, more relevant, and more useful than competing content. Search engines analyse your titles, keywords, structure, and content depth to determine whether your page deserves to rank. Strong user engagement then reinforces those rankings.
You can improve on-page SEO by refining titles and descriptions, aligning content with search intent, using keywords naturally in headings and body copy, improving readability, adding internal links, optimising images, and ensuring your page answers the query more completely than competitors.
An on-page audit reviews your metadata, headings, keyword usage, content depth, internal links, URLs, alt text, and readability. Tools like Screaming Frog, Semrush, Ahrefs, and Google Search Console help identify gaps. The goal is to find anything that weakens clarity, relevance, or user experience.
For HTML sites, on-page SEO means manually editing titles, descriptions, H1–H3 tags, body content, internal links, and alt attributes directly in the code. The fundamentals are the same as any CMS; they just require hands-on changes instead of plugin-based tools.
Screaming Frog crawls your website and reveals issues with titles, descriptions, headings, URLs, internal links, image sizes, canonical tags, and more. It is one of the fastest ways to spot gaps in metadata, missing content, duplicates, and structural weaknesses that need on-page optimisation.
Both Google and Bing use hundreds of ranking factors, but they weigh them differently — Google leans more on semantic understanding and AI-driven context, while Bing still rewards clearer keyword targeting and traditional optimisation signals.
It’s crucial to optimise for both Google and Bing. Google remains the dominant search engine, but Bing powers Microsoft Copilot and many large language models (LLMs) such as ChatGPT, which means Bing optimisation directly impacts AI-driven visibility.
We build strategies that perform strongly across both platforms, combining technical optimisation, authority building, and entity-based SEO to maximise visibility in Google, Bing, and AI-driven environments.
You’ll receive a custom SEO report every month. These reports pull data from SEMrush, Google Analytics, Google Search Console, and Google Lighthouse, with all the insights compiled through Agency Analytics. Each report is designed around your business goals, so you see exactly what’s working, where improvements are happening, and what the next priorities are.
We structure campaigns to use most of your allocated hours each month, with a small buffer set aside for specific client requests or urgent needs. Any unused buffer hours don’t roll over to the next month.
No. However, SEO work involves a lot of behind-the-scenes activity, and we operate from an approved strategy to keep campaigns moving forward, so if you’re too busy to check in, we continue implementing actions that drive results.
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