Blog

Digital Hitmen wins ‘Best local search marketing initiative’ award

A strategic local SEO campaign delivers a 179% increase in organic leads for our Perth car rental client, earning global recognition at Search Engine Land Awards 2024.

How Google AI Overviews will affect your digital marketing strategies

Learn what AI Overviews are, the implications on your digital marketing strategy, and future SEO trends that will help you prepare for the roll-out.

Google Helpful Content Update: Who were the winners and losers?

How to navigate Google's Helpful Content Update: Learn why real expertise now beats SEO tactics in rankings and how to revitalise your website's content strategy.

Google Gemini is coming (Google’s new AI model)

Google's AI model, Gemini, is launching soon. Learn what Google Gemini is, when it will be launched in Australia, and what impact it will have on SEO strategies now and in the future.

The top digital marketing trends and must-haves in 2024

Embracing the power of digital marketing is essential for business growth. Discover the key digital marketing trends and current must-haves that will keep you ahead of the competition.

Colour psychology 101: The strategic role of colour in marketing

In this blog post, we explain why colour is so important in marketing (particularly in this digital age), and what you can accomplish by correctly using colour throughout your targeted marketing campaigns.

Good vs bad backlinks: Why not all backlinks are made equal

Backlinks serve as valuable references from other websites and inform search engines that your content is credible and useful. Even in 2023, they can make or break your rankings. Not all backlinks are created equal, however. Here's why.

Why content pruning could be the next step in your SEO plan

Content pruning boosts your site’s overall health and ranking potential. If you want to learn how to prune content to optimise your website for search engines (and get better rankings), follow the steps in this guide.