Digital marketing insights, SEO tips and design trends
Search is changing. Instead of scrolling through a list of links, people are now asking AI tools direct questions and getting a single written answer in return. That shift is why a new term has entered the SEO conversation: GEO, or Generative Engine Optimisation.
We’re proud to announce that Digital Hitmen has won Best Use of AI in Content at the 2026 APAC Search Awards, setting a new benchmark for how AI can be used responsibly, strategically, and at scale.
Search experience optimisation combines SEO, user experience (UX), and conversion rate optimisation (CRO) to improve results after the click. Is it the future? Find out here!
If you want consistent organic growth, competitive rankings, and authority that holds through algorithm updates, backlinks are not optional. They are foundational. Learn why right here.
Even as AI tools like ChatGPT and Gemini change the way people discover information, one principle continues to guide what Google chooses to show. Content that shows real experience and genuine expertise will always stand out.
Learn how SEO and branding reinforce each other in practice, and why this approach becomes more important as search continues to change.
Put simply, helpful content is content that is written for people-first, satisfies the user’s needs, and demonstrates expertise. But how do you write it?
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