SEO » Local SEO
Our award-winning experts provide local SEO in Perth that boosts your local search visibility, drives relevant traffic to your website, and generates more business from your targeted areas.
We optimise and actively manage your Google Business Profile (formerly Google My Business) to improve map pack visibility, calls, and direction requests. This includes categories, services, images, updates, Q and A, and ongoing optimisation to keep you competitive as Google evolves local results.
We identify geo-targeted keywords based on how customers search in your service areas, not generic national terms. This covers suburb, city, and service-based modifiers and ensures every optimisation effort aligns with real local demand.
We create dedicated local landing pages for each suburb, city, or service area you want to dominate. These pages are built to rank individually, avoid duplication issues, and convert local traffic by aligning content, headings, schema, and internal links to that specific location.
We create content that reflects local context, services, and intent, not generic filler. This includes service pages, supporting content, and FAQs designed to reinforce local relevance and improve both rankings and conversions.
We secure and manage listings across trusted local directories to reinforce your business’s legitimacy and location signals. This supports map visibility and helps Google confidently associate your business with your target areas.
We audit and correct name, address, and phone number inconsistencies across the web. Clean NAP data reduces trust issues, improves local rankings, and prevents authority dilution caused by mismatched listings.
We can help implement review acquisition and monitoring strategies that increase review volume, quality, and recency. Reviews directly influence local rankings and play a major role in whether users choose you over competitors.
We track rankings, map visibility, calls, directions, and location-based conversions so performance is tied to real business outcomes, not vanity metrics.
Perth’s most award-winning small SEO agency: Recognised for our local campaigns with awards from major global institutions including Search Engine Land, Global Search Awards, and Global Digital Excellence Awards.
Direct access to your SEO specialist: You work one-on-one with an expert — not an account manager — so nothing gets lost in translation.
No long-term lock-in contracts: Our partnerships begin with a 6-month sprint to build traction, then move to a flexible month-to-month arrangement you can cancel anytime. SEO is a marathon, but this sprint gets you up and running fast.
Our comprehensive SEO strategy transformed their online presence of Elite Tune, a local performance mechanic, massively increasing traffic and conversions over 12 months.
We helped Physio & Exercise Lab, a local physio clinic, carve out a niche in Perth’s physiotherapy market, delivering a massive ROI.
By combining quality and original media-rich content, precise entity optimisation, and authentic customer proof, we rebuilt and expanded Aussie Patio Designs’ online presence, turning them into Perth’s top-of-mind patio brand.
Our comprehensive SEO strategy transformed their online presence of Elite Tune, a local performance mechanic, massively increasing traffic and conversions over 12 months.
We helped Physio & Exercise Lab, a local physio clinic, carve out a niche in Perth’s physiotherapy market, delivering a massive ROI.
By combining quality and original media-rich content, precise entity optimisation, and authentic customer proof, we rebuilt and expanded Aussie Patio Designs’ online presence, turning them into Perth’s top-of-mind patio brand.
11/12/2025
For any small business, strong online presence is crucial in today's competitive market. After almost a year working with Brad and team at Digital Hitmen, I can confidently say they have been an invaluable part of our growth @Skin Culture Perth. The team is professional, reliable and most importantly results driven, helped me to reach more clients, build up our brand and stand out online. For any small business looking to grow and succeed online I can't recommend Digital Hitmen highly enough!
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20/09/2025
Digital Hitmen have worked with us consistently over the past year in the highly technical field of optometry and allied health. In that time, our organic web traffic has doubled, and direct enquiries for the specialised services that we offer have increased significantly. We are impressed with their results, in particular, the tireless work ethic and expertise of our SEO executive, Ghazy Aziz.
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17/09/2025
The crew at Digital Hitmen have been great. Always happy to assist us with updates and changes, and it's been amazing the traction Brad and Ghazy have been able to generate for our brand.
06/08/2025
Attended a SEO Masterclass presented by Brad, very educational. Brad is clearly an expert in this field! Thanks Brad !
14/07/2025
Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen
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17/06/2025
Matt has been great to work with. His expertise and attention to detail have helped our business grow over time. after trying multiple other marketing companies with poor results I would recommend Digital Hitmen
Read more
Local SEO ensures your business appears in local search results, such as the Local Pack, increasing visibility when nearby customers search for relevant services.
By focusing on location-specific keywords, local SEO attracts users who are actively looking for your services in your area, leading to more relevant and higher-converting traffic.
Local SEO helps manage customer reviews, boosting trust and credibility. Positive reviews on platforms like Google make potential customers more likely to choose your business.
Local SEO offers a more affordable alternative to traditional advertising by focusing on organic search rankings, reducing the need for paid ads while delivering long-term results.
Targeting local searches ensures your business reaches customers in your area who are ready to convert, leading to higher engagement, more in-store or online transactions, and leads.
By targeting location-specific terms, you’re competing in a smaller, less competitive, more relevant pool of searches, improving your chances of ranking highly.
We review the top-performing local pages for your target keywords to understand what Google is rewarding in your specific service areas. This reveals local content depth, structural patterns, user expectations, and opportunities to outperform what already ranks in your region. We also assess competitor backlink profiles to see how they are building authority locally and identify opportunities for obtaining similar or better-quality backlinks.
We determine what users are trying to achieve when they search with location modifiers (e.g., “plumber in Perth” or “best dentist near Cottesloe”). Whether they’re looking for services, reviews, or comparisons, this step guides how each page should be structured to satisfy local search intent. It's essential to check actual local search results, not just rely on tools, to understand the real needs of users in your area.
We assign primary and supporting geo-targeted keywords to specific URLs, ensuring each service area page targets the right terms without overlap. This helps us create a clear local SEO blueprint for your on-page optimisation, ensuring every page has a clear purpose and ranks for the most relevant local queries.
We audit your Google Business Profile to ensure it’s fully optimised for local SEO. This includes reviewing your business categories, services, location details, business hours, and visual content (images and videos). We also compare your GBP against competitors to ensure it stands out and captures maximum visibility in local search results. We ensure your GBP is aligned with local SEO best practices, improving your chances of appearing in the Local Pack and increasing customer engagement.
We conduct a thorough review of your Name, Address, and Phone number (NAP) across all online platforms and local business listings to ensure consistency. NAP consistency is crucial for local rankings, as discrepancies can confuse search engines and potential customers. We fix any inconsistencies across directories, review sites, and other platforms, ensuring your business is accurately represented everywhere it appears online.
We begin by auditing your Google Business Profile to ensure it’s fully optimised for local SEO. This includes reviewing your business name, categories, services, location, and images. We compare your GBP to top-performing local competitors to ensure it’s maximising local visibility and capturing attention in search results.
We ensure that the information in your Google Business Profile aligns with the content and structure on your website. This includes confirming that your service areas, services offered, and business details (such as phone number and address) are consistent across both platforms. A clear match between the GBP and website ensures coherence for both users and search engines, strengthening your local SEO.
We verify that your Name, Address, and Phone number (NAP) are consistent across all online directories, listings, and business profiles. NAP consistency is essential for local SEO, and discrepancies can harm rankings. We address any inconsistencies across local platforms, ensuring your business information is accurate and uniform everywhere it appears.
We assess whether metadata is unique, aligned with local search intent, and compelling enough to earn clicks from SERPs. Weak, duplicated, or generic titles and descriptions are flagged, and opportunities for improvement are noted to maximise click-through rates.
We analyse H1–H3 formatting and page flow to confirm that sections are logically organised, ensuring search engines can easily interpret and rank your content. For local SEO, headers should also include geo-targeted keywords where relevant to optimise local visibility.
We evaluate whether your content provides enough value and relevance for local users. We identify thin content, outdated sections, missing topics, and areas where competitors offer more useful or detailed information. Content must address local search intent and include comprehensive local details to rank higher.
We examine how well your content integrates primary local keywords and related terms (such as neighbourhoods or landmarks). Semantic signals are crucial for helping search engines understand the context and relevance of your content for local searches.
We identify orphaned pages (pages without any internal links), weak link pathways, and opportunities to strengthen authority flow and improve site navigation. For local SEO, it’s important that links between local pages (e.g., city-specific service pages) are optimised for both user experience and search engines.
We assess the clarity of your URLs, ensuring they are clean, concise, and include location-based keywords where necessary (e.g., “plumber-perth”). We identify any overly long, duplicated, or inconsistent URLs that could hinder clarity and trustworthiness, ensuring a smooth technical SEO foundation.
We rewrite metadata (titles and descriptions) to better reflect local search intent, incorporating location-based keywords naturally. By ensuring that titles are compelling and aligned with user needs, we increase the likelihood of earning clicks from local search results and improve click-through rates.
We reorganise page headings (H1–H3) to create a clear, search-friendly structure that improves both readability for users and alignment with local search intent. We make sure headers reflect geo-targeted terms and are logically organised, making it easy for search engines to interpret and rank your content.
We expand and enhance content to ensure it addresses all aspects of your local services. This includes adding details about your service areas, including specific information for each location you serve. By offering the most complete and valuable content, we ensure that your pages provide real solutions for users and rank well for local searches.
We ensure that primary local keywords and related geo-targeted terms are strategically placed throughout the page without keyword stuffing. This includes incorporating location-based keywords like “emergency plumber South Perth” or “affordable electrician Northbridge.” We also use supporting variations and contextual phrases to strengthen local relevance.
We adjust formatting, break up long blocks of text, and improve flow to keep users engaged longer. A seamless user experience reduces bounce rates and encourages interaction. For local SEO, we ensure that content is not only readable but also focused on solving local customer pain points in a clear and structured way.
We optimise images by adding descriptive alt text, refining filenames, and adjusting image sizes to improve both SEO and performance. Local relevance is enhanced by including location-based keywords in image descriptions (e.g., "South Perth emergency plumbing services"). Optimised media also contributes to faster page load times, improving user experience.
We add or refine strategic internal links to connect high-value local pages. For example, we link between service-specific pages (like “emergency plumbing” and “drain cleaning”) and geo-targeted landing pages (e.g., “plumbing services in South Perth”) to improve authority flow and help users easily navigate your site.
We clean up any long or duplicate URLs, shortening and standardising them for better clarity and search alignment. For local SEO, we ensure that URLs include location-specific keywords (e.g., “plumber-south-perth”) to enhance relevance and help search engines better understand the page’s focus.
We create local landing pages for each of your service areas (e.g., “emergency plumbing South Perth”) by checking the search volume for all your services against specific locations. This allows us to identify low-competition, high-opportunity keywords to target. These pages are optimised to rank for local search terms and quickly drive results by capturing traffic from underserved, high-demand areas.
We monitor key metrics such as organic traffic, bounce rate, time on page, and user interactions to evaluate the effectiveness of the changes. For local SEO, we also pay close attention to local engagement signals, such as direction requests and phone calls from Google Business Profile, to ensure users are engaging with your business in your target locations.
We track your rankings across primary local keywords (e.g., “plumber South Perth”) and related terms (e.g., “emergency plumbing Perth”) to measure how well your local pages are performing. We assess visibility in local search features, such as the local map pack, organic search results, and local knowledge panels, to understand the overall impact of the optimisations.
Using insights gathered from user engagement and keyword performance, we continually refine titles, content, page structure, and internal links to further enhance local SEO results. This iterative process helps us stay ahead of competitors by optimising for emerging trends, search patterns, and new opportunities in your local market.
Throughout your campaign, we prepare a comprehensive monthly report that includes key insights into the data collected from your SEO efforts. This includes detailed information about keyword rankings, traffic trends, conversion data, and performance improvements. Your dedicated SEO specialist will provide these reports, offering actionable insights and recommendations to ensure continuous improvement.
SEO pricing isn’t one-size-fits-all. We offer packages based on hours because every website is unique. This model ensures your strategy remains flexible, scalable, and responsive to the specific needs of your site, rather than locking you into a rigid plan.
$1,900/mo
12-15 hours per month
$3,800/mo
25-30 hours per month
$6,800/mo
50-60 hours per month
Founded in 2016, we’ve grown into the most award-winning SEO agency in Perth, with recognition from global organisations such as the Global Search Awards, Global Digital Excellence Awards, and Search Engine Land Awards.
Our boutique offerings focus on SEO, PPC, and web design strategies that drive measurable growth and are delivered by SEO specialists with the future in mind, not just the present.
If you’re a local business looking to dominate your area, we have the expertise, tools, and proven results to help you outperform competitors and achieve long-term success.
Local SEO is all about getting your business to show up in location-specific searches, for example, when someone searches for “car rental in Perth” or “best dentist near me.”
This process involves targeting geo-modified keywords, such as city or neighbourhood names, and ensuring your business is visible in location-based search features like Google’s Local Pack and map results. By optimising for local search, your business becomes more discoverable by customers searching for services in your area.
The time it takes to see results from local SEO depends on several factors, including the level of competition in your area and the current state of your website when we begin. Websites that require significant technical fixes, content improvements, or structural updates may take longer to show results. Generally, you can expect to see noticeable improvements in 3–6 months, though some businesses in highly competitive areas may take longer to achieve top rankings.
Local SEO is particularly beneficial for businesses with a physical location or those that serve a defined geographic area. This includes industries like retail stores, healthcare providers, trades (plumbers, electricians), service professionals (lawyers, accountants), and many others. If your business operates in a specific city, suburb, or region, local SEO can help you target customers who are searching for your services nearby, improving your chances of conversion.
Whilst local SEO and SEO share a number of the same strategies, local SEO focuses on improving your website’s visibility in local search rankings.
This is achieved by creating and optimising Google Business Profile listings, incorporating location-specific keywords into website content and meta tags, and obtaining positive customer reviews to improve visibility in local search.
To optimise a Google Business Profile (GBP), ensure that your business information is complete, accurate, and consistent across all platforms. Start by filling out all relevant fields, including business name, address, phone number (NAP), hours of operation, and website URL. Add high-quality photos and videos to make your profile more engaging. Select the correct business categories and ensure they match the services you offer. Encourage customers to leave reviews, as positive feedback boosts visibility and trust. Regularly update your profile with posts, special offers, and promotions to keep it fresh and relevant. Additionally, ensure that your service areas are accurately set to target the right local audience.
NAP consistency refers to the uniformity of your business’s Name, Address, and Phone Number (NAP) across all online directories, review sites, and local business listings. Search engines rely on consistent NAP information to verify the legitimacy and accuracy of your business. Inconsistent or incorrect NAP details can confuse both search engines and potential customers, potentially harming your local search rankings. Ensuring NAP consistency is a key factor in improving local SEO performance.
Local citations are listings on online directories, local websites, and platforms like Yelp, Yellow Pages, or local chamber of commerce sites. These are critical for local SEO because they signal to search engines that your business is legitimate and relevant to specific geographic areas. The more consistent and authoritative citations your business has, the more likely it is to rank higher in local search results. It’s an essential component of local SEO that helps improve your local search rankings and online presence.
The local pack refers to the section in Google search results that displays a map and a list of three local businesses related to a search query. It’s designed to help users quickly find businesses near them based on their location. Appearing in the local pack is highly valuable for businesses, as it significantly increases visibility and click-through rates. To appear in the local pack, businesses need to optimise their Google Business Profile, encourage reviews, and ensure they’re targeting the right local keywords.
Typically search queries that include a local phrase.
Examples of this are searches that include a suburb or city such as “local SEO Perth”, and spatial terms like “near me” such as “digital marketing company near me”.
Yes, we have clients that have multiple locations not only in Perth, but throughout Australia.
We actively target each location through a combination of Google Business Profile optimisation and addition of localised keywords on their website.
Yes, we have a number of clients that operate in Melbourne, Sydney, Brisbane, and other parts of Australia.
Yes, Google Business Profile is a powerful tool that is a core part of our localised SEO strategy.
Our agency has a thorough optimisation process to ensure better rankings on Google’s Map pack, plus we post on the account 2-4 times a month to ensure your account is active and highly visible on Google.
Google Business Profile is a free tool that Google provides that enables businesses to list on Google Maps.
To get your free account, go to business.google.com.
As a large percentage of mobile users use Apple Maps, we ensure the details on your Apple Maps listing are accurate.
We also optimise your account with relevant business and service descriptions, photos, contact details, opening hours, and more.
This ensures that your business is prominently displayed to potential customers using Apple.
You can only report reviews that violate Google policies. Just because you disagree with a review or don’t like it, doesn’t mean that it can be removed.
For more information visit Google’s review violation policy here.
Alternatively, third-party services such as Removify can help remove bad Google reviews. They only charge a fee if the removal is successful.
We structure campaigns to use most of your allocated hours each month, with a small buffer set aside for specific client requests or urgent needs. Any unused buffer hours don’t roll over to the next month.
No. However, SEO work involves a lot of behind-the-scenes activity, and we operate from an approved strategy to keep campaigns moving forward, so if you’re too busy to check in, we continue implementing actions that drive results.
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