Digital marketing insights, SEO tips and design trends
Search is changing. Instead of scrolling through a list of links, people are now asking AI tools direct questions and getting a single written answer in return. That shift is why a new term has entered the SEO conversation: GEO, or Generative Engine Optimisation.
Over the past decade, social media has become hugely popular for businesses and their customers. Does it have a positive (or negative) effect on your SEO?
How can you stay on top of social media posts and share engaging content? The key is a well-planned social media content plan (calendar). Learn what a social media calendar is, how to create one, what content to share, and useful tools to maximise the effectiveness of your social media campaigns.
Learn what website architecture is, why it should form the foundation of a successful SEO campaign, and best practices to help you maximise visits, leads and sales.
Getting traffic to your Ecommerce store is great, but you still need to turn those visitors into paying, loyal customers. Get more online sales with these UX tips.
In 2020, Instagram created Guides. This handy feature gives accounts a new way to share their latest content. Learn what Instagram Guides are, how best to utilise them, and why they should form a key part of your social media strategy.
Just because you can buy Instagram followers, should you? In this post, you’ll learn more details about the effects of buying Instagram followers to decide if the practice is right for your business.
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